In an interesting piece of research from Podtrac, YouTube had a larger share of podcast plays for shows that distribute full video episodes on YouTube. The results add dimension to the growing idea that putting a podcast on YouTube is a good idea for discoverability. Podtrac’s work points to YouTube as a potential leader in audience reach. Continue Reading
Legendary podcaster Marc Maron is taking his WTF with Marc Maron show to Acast for full representation and distribution, starting July 1. The new alliance means that Acast will be the exclusive host and sales partner for the podcast, its full back catalog, and other related materials. The show’s schedule and distribution won’t change. Continue Reading
Today SiriusXM announces its acquisition of Conan O’Brien’s podcast company Team Coco, for $150-million. The deal includes hit podcast “Conan O’Brien Needs a Friend,” and all Team Coco employees become SiriusXM employees. Team Coco produced 14 shows currently. Conan enters a five-year development deal. Continue Reading
Jottings of Note
— Measuring the Tail (Larry Rosin)
— Aspirational (The New York Times)
— Podreading (The Podcast Reader)
Triton Digital released the April U.S. Podcast Report, showing top 20 networks and top podcast shows (each measured by number of downloads and audience reach. Click for details. Continue Reading
In a clear and simple one-page PDF infographic, RAJAR describes the basics of audio listening in the UK, with a focus on radio. On the digital side, 75% of residents (15 and above) tune in to radio via some form of digital platform — they include DAB, digital TV, online listening, station-specific app, and smart speakers. Continue Reading
Jottings of Note
— Untangling (Spotify)
— A Return to Audio (New York Times)
— Back in the Day (SiriusXM)
Podcast ad spending continued to grow with a 13% rise in Q1, according to Magellan AI’s Podcast Advertising Benchmark Report. Click through for key findings, more metrics, and a link to the free report. Continue Reading
In a sprawling, deeply researched report, Cumulus Media and Signal Hill Insights deliver podcast listener statistics and preferences, and recommendations to podcast advertisers. Continue Reading
In the 2022 edition of Techsurvey, an annual consumer survey study performed by Jacobs Media, the title “Radio: A Return to “Normal?” refers to post-Covid listening trends, while investigating whether “normal” now includes broader and more enduring changes in audio consumption habits. Continue Reading
Apple announced a new feature for podcast publishers called Apple Podcasts Delegated Delivery. It enables podcast owners to place free and/or subscription podcasts onto the platform in an operation which significantly streamlines the current process. Delegated Delivery (which sounds to us like some kind of diplomatic envoy) will be launched in the fall. Click for details and Apple’s comments to RAIN. Continue Reading
In the most recent report from the newly renamed Edison Podcast Metrics division of Edison Research, we learn of the top 30 U.S. podcast networks, by reach, according to Edison’s survey-based tabulation. Edison Podcast Metrics is the only podcast measurement service that measures the relative audience size and demographics of all podcast networks in the U.S. As a result, this list is exceptionally interesting to peruse. (SXM Media is #1. PodcastOne is #15. Click for the rest.) Continue Reading