RAIN Notes: Thursday, June 29
Search Results for: https
AI set to take over podcasting; majority of listeners approve (Acast study)
Acast sent us a fascinating piece of survey work that questioned podcast listeners about their sentiment toward AI influencing podcasts in over 20 ways. The broad takeaway is approval by listeners for AI in the production process. That approval slants toward technical improvements, with lower levels of acceptance of content manipulations. Click for the interesting details. Continue Reading
Farewell to Stitcher as SiriusXM seeks to consolidate users
In a sad but arguably predictable action, Sirius XM announces it will shut down the Stitcher podcast app in August. Founded in 2008, Stitcher is a venerable brand in the renaissance of podcasting. Existing Stitcher registered users will be shifted to the Sirius XM platform. The decision might have a brand maintenance aspect as well. Click for details. Continue Reading
Legendary pod network TWiT signs with LibSyn/AdvertiseCast for DAI and programmatic
In a notable piece of dealmaking, LibSyn has acquired the podcast ad-monetization business for This Week in Tech (TWiT), one of the most venerable podcast networks. TWiT was founded by tech/podcast celebrity Leo Laporte in 2005, and was one of the world’s first all-tech podcast networks. AdvertiseCast will use its Automatic Ads solution to dynamically fill TWiT’s unsold inventory. Click for more detail.
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RAIN Notes: Tuesday, June 27
— Contemplating Takeaways (Lou Paskalis)
— Buy-side Findings (Borrell Associates)
— Powerful Rationales (AudioGo)
Audio sales company AdLarge opens a Labs program for podcast creators and networks
AdLarge, an independent ad sales company which connects all kinds of audio publishers with brands, and brands to audiences, has launched AdLarge Labs. The company describes the new venture as “a digital accelerator program to market, monetize, and maximize opportunities for podcast creators.” It is open to all creators and networks. Click for details and key to the waitlist. Continue Reading
James Cridland’s International Radio Trends: AI and Radio
by James Cridland
In his latest piece, guest columnist James Cridland holds forth on AI. “Any technology can be used for good and for bad. Just ask anyone who’s used Twitter,” he notes. James harkens back in time to when computers were introduced in radio studios, and suggests that while AI shouldn’t replace DJs, it can improve other parts of a station’s output — he mentions traffic and weather. Also: 7 links of interest. Continue Reading
Australia: Online radio listening vaults upward; podcast listening all-time high in Edison Research Infinite Dial
Preeminent audio consumer survey and knowledge company Edison Research has released The Infinite Dial 2023 Australia, the seventh annual edition of its comprehensive survey of listening habits, preferences, and trends. We examine podcast listening trends, and compare them to the American population. Click for details and graphs. Continue Reading
Acast announces self-serve buying of host-read podcast ads
Acast announced today that it has expanded its self-serve podcast advertising platform, which now enables self-serve advertisers to buy host-read sponsorships across the entire Acast Marketplace. “This is a real moment for us,” said Product Manager at Acast Niklas Lagerberg. Click for details. Continue Reading
Gracies Awards choose winners for Digital Media
The Gracies award program, honoring women in media, has announced and listed the 2023 winners. Click through for the list of winners and corresponding producers in the National Digital Media category. Continue Reading
RAIN Notes: Friday, June 23
— How They See It (Sounds Profitable)
— Breather (Dominick Milano)
— Change At The Top (Entravision)
RAIN Notes: Wednesday, June 21
— Clearing the Myst (CoHost)
— Learnings (Arielle Nissenblatt)
— Cutback Clouds (LAist Studios)