Top 3 podcast advertisers unchanged in November; $57M spent by top 15 (Magellan)

In Magellan AI’s reckoning of the top podcast advertisers (by spend) in November, we see a lot of repetition from the previous months. Eleven of the top 15 advertisers in the previous month of October landed on the November list again. We do some month-over month analysis, and a six-month comparison. Click for the numbers, graphs, and top-line points. Continue Reading

“The gravitational pull toward digital” — audio-related highlights of Nieman Lab predictions

Journalism advocacy group Nieman lab has published its 2024 predictions. Featuring what Nieman refers to as “the smartest people in journalism,” the collection features dozens of writers, publishers, newscasters, and industry executives. We look at three audio-related contributions from Kerri Hoffman, Kristen Muller, and Eric Nuzum. Continue Reading