iHeartMedia cites “strong audience and revenue growth” for podcasting in coronavirus financial update

iHeartMedia released a lengthy and bullet-point-heavy financial update meant to reassure investors during coronavirus uncertainty. Podcasting is positioned as the leading digital business, with listening growth continuing during apotentially prolonged coronavirus emergency. Other digital assets are highlighted. Continue Reading

Podtrac releases Podcast Category Rankings

Podtrac has released an extension of its monthly podcast rankers which are promoted in RAIN and elsewhere. The new product is Podcast Category Rankings, and breaks out metrics by topical categories such as News Comedy, True Crime, and all the 19 Apple Podcasts show categories. As such, the Category Rankings aspire to detail the podcast topography more exactly than the uncategorized Podtrac monthly rankers which list audience and downloads across all categories. Continue Reading

Triton Digital releases first Podcast Ranker for the United States

Triton Digital is expanding its Podcast Ranker to the United States. The company released its first assessment of the top podcasts in the U.S. The data comes from Triton’s Podcast Metrics measurement service, and includes both individual shows and leading networks. The inaugural report covers February 17 through March 15. Continue Reading

Podtrac March podcast ranker topped by news, as familiar shows continue to lead on coronavirus coverage

Podtrac released its show ranker for March 2020. The podcast list continues to show a bent towards news and current events. The only new addition for the month was Coronavirus: Fact vs Fiction from CNN, which landed at No. 13. The appearance of only one new program in Podtrac’s assessment implies that, at least in the upper echelon, there has not been much or any movement away from favorite shows during this time of crisis. Continue Reading

Magellan: Coronavirus coverage is dominating many podcast categories

Magellan published a blog post assessing how coronavirus content has taken over a wide swath of the podcasting world. It suggested that focusing on the pandemic could wind up being costly. Many companies are looking to avoid putting advertisements on content discussing the virus, but podcasts of all genres are increasingly putting a focus on the pandemic. Continue Reading

Podcast advertising reportedly takes a hit as coronavirus forces businesses to cut costs

Ad Age interviewed several executives about how podcast advertising is changing along with listening in the coronavirus pandemic. Not only are many businesses cutting the ad budget due to shut-downs and stay-at-home orders, but many of those that are still running ads don’t want to be linked with discussions of the pandemic. Continue Reading