Canadian listeners chose digital audio sources slightly more than radio in 2021, for the first time. This according to eMarketer. “The switch is related to a reduction in commuting,” the company notes, “which has had a direct impact on terrestrial radio consumption.” eMarketer is predicting a widening of the gap in 2022. Continue Reading
In an online presentation today, Edison Research released its Top Ten Findings of 2021, an interesting selection of key metrics from the company’s many consumer survey studies such as The Infinite Dial, Share of Ear, Podcast Consumer Tracker, and The Black Podcast Listener Report. Click through for details and infographics. Continue Reading
UK-based radio group and worldwide media company Global has acquired podcast hosting/tech outfit Captivate. Global is the developer and holding company of DAX, the company’s international digital audio advertising exchange. Captivate will become part of Global Player, and will take advantage of DAX’s immense reach for monetization opportunities. Continue Reading
In Magellan AI’s just-released ranking of podcast ad spending, we see the continuation of a sameness trend. Eight of the top 15 companies have ranked in the list for eight straight months. And in November there are no new brands that haven’t appeared once in the past eight months of RAIN comparisons. Click through for links and RAIN’s 8-month chart. Continue Reading
Spotify has acquired Australian podtech company Whooshkaa. The company says it will integrate Whooshkaa’s platform technology into Spotify subsidiary Megaphone. One important piece of that technology is an easy way for radio broadcasters to turn their content into on-demand podcasting. Continue Reading
Jottings of Note
— Slurp (Will Page)
— Education (teenVOGUE)
— Normal Antics (Rooster Teeth)
Digital audio revenue is mostly derived from subscriptions, which will reach nearly two-thirds of total revenue in 2022. eMarketer projects 2022 as the yeard of greatest divergence between subscription revenue and digital audio ad revenue. Platforms included in this research include digital AM/FM, plurplay internet radio, satellite, and streaming music services. Continue Reading
Jottings of Note
— The Shift Is Underway… (The Verge)
— …and a Successful Shift (True Native Media)
— New Standards (AIR)
by Steve Goldstein IN his latest column, Steve Goldstein provides a metrics-rich glance back over 2021. Thirteen milestones of 2021 lead us into the unknown of 2022. It’s a fascinating glance back, and forward. Continue Reading
In what could be a warning to all podcast networks, and a boost for audio transcription services, the National Association of the Deaf has sued SiriusXM for failing to provide transcripts of podcasts. The suit covers Stitcher and Pandora as well. This action harks back to a previous lawsuit against Netflix. Continue Reading
“As brands continue to refine advertising and marketing plans, it’ll be essential to have a local strategy.” That’s from SXM Media on behalf of its SiriusXM, Pandora, and Stitcher units, in a data infographic directed at marketers. It’s the result of a 2,000-person survey of listeners. Continue Reading
New information released from Nielsen’s ongoing Podcast Listening Buying Power survey shows that podcast listeners are twice as likely to use food delivery services, according to a research bulletin sent to RAIN. Food delivery is broken out to three types: Restaurant delivery, meal kits, and grocery delivery. Click through for details and infographics. Continue Reading