Brad: Steve, thanks so much for joining me today. Steve: Happy to be here, thanks for asking. Brad: You’re welcome. You’re the founder of Amplifi Media, a strategic advisement company that helps brands and other organizations start podcasts. And… Continue Reading
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“We deliberately did not want to be big.” Eric Nuzum on Podcast Business Lunch (transcript)
Brad Hill: Eric Nuzum, I’m so glad to see you. Thank you for making time to do this. Eric Nuzum: Oh, it is my pleasure. Brad Hill: Good, you’re the co-founder of Magnificent Noise, an elite podcast creative production… Continue Reading
RAIN Notes: Friday, April 15
Jottings of Note
— Critically Impressive (SXM Media)
— Facebotch (LA Times)
— Alexa, Tune Me In (TuneIn)
IAB schedules 30 sessions for May (virtual) Podcast Upfront
Since the IAB launched a second annual Podcast Upfront last spring, the expanded franchise has not diluted demand for presentation spots. Approahced the May 10-12 virtual showcase this year, we see 30 presentations over three afternoons of pre-recorded pitches to advertisers. Click for the agenda.
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“We deliberately did not want to be big.” Eric Nuzum on Podcast Business Lunch (transcript)
Eric Nuzum’s podcast roots go deep. From his perch as co-founder of elite production house Magnificent Noise, Eric is both a creator and radical thought leader. Eric’s appearance in the RAIN Podcast Business Lunch turned into an epic survey of his audio career. A must read.
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Podchaser releases ‘Podchaser 25’ trending podcasts for March
Podcast database and social listening platform has released the second edition of Podchaser 25, a March ranker of podcasts which are exhibiting spikes of popularity. It is the third edition of a list Podcasher calls “a first-of-its-kind monthly ranking of the hottest, rising podcasts in the U.S.” Continue Reading
Steve Goldstein: What I Learned Teaching a NYU Course About Podcasting
by Steve Goldstein
In the latest guest column from Steve Goldstein, he describes the experience of guest-lecturing a media class at NYU, with industry guests as expert panelists. Steve discovered that the class was savvy about the challenge of success in podcasting. “Not everyone thinks podcasting is a road to riches.” And the students were incredulous that the music business has not figured out licensing for podcasts. Continue Reading
Digital audio is percentage leader in 2021 digital advertising report (IAB)
No segment of digital advertising grew as fast as audio, according to the IAB’s new Internet Advertising Revenue Report released this week by the Interactive Advertising Bureau and conducted by PwC. Digital audio captured the highest year-over-year growth from 2020 to 2021, with 57.9%. That doesn’t mean it’s the richest category, though. Click for details. Continue Reading
Spotify prepares Greenroom to become Spotify Live and take main stage
In a move to spearhead realtime audio experiences with live audiences, Spotify is taking its Greenroom product, which was acquired as Locker Room, and repositioning it on the main user page where shows will be promoted alongside a user’s music and podcasts. It’ll start with curated celebrity programs.
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RAIN Notes: Wednesday, April 13
Jottings of Note
— Departure (Spotify)
— VP Wanted (Marbyl)
— Fest (Radio Ambulante)
AdWeek gathers its podcasts into a network, partnering with Acast
Trade publication AdWeek is starting a podcast network with a collection of new and existing shows, and partnering with global podcast company Acast. As usual with the comprehensive partnerships, Acast will handle hosting, distribution, and monetization. Twelve podcasts are on… Continue Reading