NextRadio takes promotional campaign to the airwaves

NextRadio has launched an ad campaign aimed at promoting the use of its app and the activation of FM chips in all smartphones. The campaign, in partnership with the National Association of Broadcasters, is asking terrestrial radio stations to run the spots. The main focus of these ads is to educate more listeners about NextRadio. NextRadio faces a three-fold challenge. Continue Reading

NextRadio embarks on new marketing push with NYC ad agency

NextRadio, the Emmis-owned smartphone app that tunes in FM station over the air, has employed New York ad agency DeVito/Verdi to build an awareness campaign, according to a press release from the agency. The NAB “is supporting” the agency choice. NextRadio rrecently passed the million-download milestone. Any awareness campaign faces complicated messaging. Continue Reading

Charting NextRadio adoption: 1M downloads; new features coming

NextRadio announced an adoption milestone: one-million downloads of the NextRadio app. With the announcement of one-million downloads comes an update of the app (scheduled for this Friday, October 17), that will put new, more interactive features into the NextRadio experience. We tracked and charted the history of NextRadio’s key adoption metrics. Continue Reading

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Michael Robertson: 5 Reasons Why NextRadio Makes No Sense

This guest contribution by Michael Robertson, founder of Internet Radio Search Engine and DAR.fm, was originally posted on Google Plus. On that site, the article is followed by an interesting comment discussion featuring James Cridland, a frequent RAIN contributor. Here, Roberston takes NextRadio to task. Right or wrong? Leave a comment! Continue Reading

NextRadio app gets aesthetic updates, but audience size unlikely to change

Emmis Communications unveiled new a feature for its NextRadio smartphone app called Live Guide. This update is a visual representation of the currently playing music on local stations, an addition meant to make browsing easier. The app also got updates to its navigation tools and will now show listeners extra information about station songs and programming events during broadcasts. Continue Reading