A new Veritonic survey canvassed 300+ U.S. individuals who listen to podcasts and streaming audio at least once a month. The results indicate how those people listen, and what they want to hear from advertisers during the holiday season. Continue Reading
SaaS company SoundStack, which promotes “Full-Circle Audio” solutions for all kinds of audio delivery across analog and digital, has released an infographic which highlights the complementary attributes of broadcast radio on one hand, and podcasting on the other. It sources several research studies to deliver a 1+1=3 argument for advertising in both. Continue Reading
— Awarded (Brisith Podcast Awards)
— Down Under Demos (YouGov)
— Crime Truth (Lava For Good) Continue Reading
New York Public Radio is planning to terminate 12% of its employed positions, in the latest contraction in the NPR universe, as reported by The New York Times. The Times quoted a NYPR internal memo from LaFontaine Oliver, New York Public Radio’s president and chief executive, in which the situation was characterized as a “free fall in the advertising market.” Click for more detail. Continue Reading
Acast subsidiary and podcast discovery resource Podchaser has launched an AI-driven feature designed to enhance podcast audience targeting based on episode language. The distinguishing feature is the use of AI, as opposed to first-party demographic data, to analyze the language spoken within a podcast to predict the age and gender of its likely audience. Click for details. Continue Reading
Podcast Radio, the UK-based non-interactive all-podcast radio outlet, Has announced a major expansion into the U.S. radio market. Four companies worked together to make this initiative a reality. Continue Reading
— Triangulating (The New Media Show)
— Enduring Partnership (Blubrry)
— New Phase (Michael Fischer)
In an encouraging sign of variety, nine podcasts debuted on Triton Digital’s Australian Podcast Ranker in August. The most impressive jump into the list is Australian True Crime, a Bravecasting show on the Acast platform that enjoys 265,000 listeners and 1.1-million… Continue Reading
Dr. Seuss Enterprises, owner of the epochal children’s books, is partnering with Wondery to enter podcasting. Rather than make literal audio dramas of the books, the approach of this partnership appears to create original content in audio. It drops September 18 and is an exclusive presentation; only Wondery+ users will gain access. Lots more details here. Continue Reading
— Next (Lizzo Pollott)
— People Power (Jacobs Media)
— Funny With Purpose (Spotify)
Podcast content/advertising platform is announcing what it calls a groundbreaking educational program. Targeted to high school and college educators and students, it aims to “revolutionize podcast education.” Additionally, Libsyn has created a fellowship for a graduate student at NYU. Click for details. Continue Reading
— Returning (Dominick Milano)
— Importance (Hollywood Reporter)
— A Dream Role (Stacy Goers)