RAIN Notes: Wednesday, March 20
— Perfect Alignment (The Podglomerate)
— Enthrallment (Tenderfoot TV)
— Heat (Radiotopia)
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Edison Podcast Metrics releases top new podcasts of 2023
As statistical roundups for 2023 continue rolling in, we receive The Top New Podcasts Of 2023, an infographic from Edison Research. Edison’s ranking method differentiates from most others, by deriving results from live surveys, not from download measurements. The key advantage of that method is inclusivity — any podcast in the world is eligible for mention. Click for details. Continue Reading
NPR and SiriusXM win Triton’s February U.S. Podcast Ranker with flexible sorting options
In the February edition of Triton Digital’s Top Podcasts ranker for the U.S., there is a lot of month-over-month stability, as usual. In the top 10 shows, nine are the same as the previous month (with some shuffling of positions). We explore various ways Triton’s flexible ranking format can be sorted. Continue Reading
RAIN Notes: Thursday, March 14
— Promotion (Ana Karina Quiroz)
— More Than Intention (Eric Nuzum)
— New Role (Nina Sturm)
U.S. local ad spend 2024: $172B, near-even split of traditional and digital (BIA)
Advertising advisory service BIA has released its projection of 2024 media revenue. The total projected spend is $175.6 billion. Nearly half of that investment (48%) is projected to be digital media revenue. Click for details, an illustrative graph, and links. Continue Reading
“New Heights” wins Podcast of the Year at iHeartPodcast Awards
This year iHeartPodcasts chose SXSW as the venue for its annual iHeartPodcast Awards. Twenty-nine award categories were finalized, with New Heights, a sports podcast, winning Podcast of the Year. Click for details and photos. Continue Reading
Steve Goldstein: Podcasters Are Grappling With How To Make YouTube Work
by Steve Goldstein
Video podcasting is Steve’s subject i his latest guest column. Reflecting on a recent panel in NYC, and merging those insights with Steve’s own strategies as previously expressed here, he has developed seven clean takeaways. Continue Reading
Spotify’s new “AUX” connects advertisers with musicians for in-concert and on-platform holistic partnerships
Spotify’s new AUX program is interestingly conceived to connect advertisers to targeted successful musicians for partnerships that benefit both the artist, who receives brand-name sponsorship, and the advertiser which gains access to the artist’s targeted audience. Naturally, artists selected for this program have substantial popularity and reach. Coca-Cola is the launch partner for this innovative marketing experiment, and the first artist to be involved is Peggy Gou. Click for much more info. Continue Reading
RAIN Notes: Monday, February 26
Podtrac Global Delivery metrics (plus RAIN Remix)
Podtrac has issued a new monthly (presumably) ranker of global streams/downloads, and views. The streams/downloads portion is a measure of RSS activity, and the viewing numbers come from YouTube. Six networks are represented in this work (Podtrac clients). In the RAIN Remix, we reveal the metrics on a per-show basis. It makes all the difference for one of the networks. Continue Reading
RAIN Notes: Tuesday, February 20
Steve Goldstein: What People Are Doing When They Aren’t Listening To Your Podcast
by Steve Goldstein
“In my days as an executive in the radio business, our competitive focus was always on other radio stations and grabbing audience from them with researched music, smarter commercial placement, stronger talent, and visible marketing.” That’s how Steve leads us into this overview of the many media attractions which are taking audience and time-spent from podcasting. Choice abounds, and in the search for greater audience the advice here is to think broadly about where that time will come from. “The competition isn’t just another podcast; it is everything.” Continue Reading