Audio’s “Theater of the Mind”: A chat with Slacker’s head of content Jack Isquith

After our review of Slacker’s inventive new app, which represents a meaningful re-launch of the brand and its content focus, we wanted to dig deeper. Jack Isquith, SVP of Strategic Development and Content Programming, joined us on the phone for a chat about his priorities and the thinking behind Slacker’s reinvention. Continue Reading

“Programmatic” is ANA’s Marketing Word of the Year

The Association of National Advertisers (ANA), a leadership group that represents 640 companies carrying 10,000 brands and spending 250-billion marketing dollars, declared “Programmatic” its 2014 Word of the Year. The ANA surveyed 349 participating members to choose that term. What is the future of programmatic advertising in audio? Continue Reading

Spotify launches geo-targeted ad platform with Triton Digital

Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik. Continue Reading

Internet Radio Rewind #021

A weekly podcast from RAIN News

Sponsored by AudioBoom


A six-minute blast of news you need to know in streaming music and online audio. This week: YouTube Music Key subscription service; Irving Azoff prepares to sue; Beats Music in iOS; Uber & Spotify invent the connected taxi; Pandora is king of mobile; Billboard chart is modernized for streaming; NPR streaming metrics; listening to sports on TuneIn. Continue Reading

4

Editor’s Notebook: Putting Beats in iOS won’t help much

by Brad Hill

Installing Beats Music as a built-in iOS app creates headlines, and is an obvious maneuver, but it barely lessens the challenge faced by Apple in the brutal music subscription space. It will not, by itself, move the needle for Beats or Apple. A crucial new effort is needed, and Apple has not demonstrated creativity in the music space for years. Continue Reading

5

Pandora explains music licensing strategy in a public conference call

In a brisk 51-minute conference call with investors yesterday, Pandora described its strategy in the Copyright Royalty Board (CRB) proceeding, explained why it thinks music licensing costs (to labels) should be lower, and fielded questions about the company’s key partnership with Merlin labels. Although Pandora executives often speak at investor conferences, and conduct quarterly earnings calls, the single-topic focus of yesterday’s call was unusual. Continue Reading