BIA/Kelsey: Online/digital powers local revenue growth
BIA/Kelsey today released its Annual U.S. Local Media Forecast for the next four years, with data covering 2012-2017. In it, two pillars of local-media revenue growth are identified: digital, and mobile. Traditional revenue (such as over-the-air and print) are forecast to remain essentially flat. RAIN spoke with BIA/Kelsey chief economist Mark Fratrik. Continue Reading
