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Spotify to hike subscription rates in France in dispute with a targeted tax hike

Posted on by Brad Hill

In what seems like a protest action in addition to a logical finance decision, Spotify will raise its subscription rate in France to compensate for a new tax levied by the French government. A public blog post which is both aggressive and defensive makes a case for the streaming giant. “Se simply can’t absorb any additional taxes.” Spotify also disputes whether taxed revenue in France gets where it is supposed to go — assisting artists. Continue Reading →

Spotify’s new “AUX” connects advertisers with musicians for in-concert and on-platform holistic partnerships

Posted on by Brad Hill

Spotify’s new AUX program is interestingly conceived to connect advertisers to targeted successful musicians for partnerships that benefit both the artist, who receives brand-name sponsorship, and the advertiser which gains access to the artist’s targeted audience. Naturally, artists selected for this program have substantial popularity and reach. Coca-Cola is the launch partner for this innovative marketing experiment, and the first artist to be involved is Peggy Gou. Click for much more info. Continue Reading →