UK-based podcast production company Lower Street has acquired branded podcast creator Pacific Content. We learn this from Lower Street founder Harry Morton.
“When I founded Lower Street I looked up to one company in particular, Pacific Content,” Morton explains. Their podcasts were legendary – super-creative, expertly produced and showed a real understanding of how to cultivate and grow passionate audiences. They really pushed the branded content space forward and became a benchmark of quality for me.”
Steve Pratt, founder of Pacific Content and RAIN Summit speaker, raves about Morton. “Harry is one of my favorite leaders in the podcast industry. I’m consistently impressed with how thoughtful he is about building the Lower Street culture and team, and how generous he is in publicly sharing his thinking and strategy with the marketing and podcast industries.”
“I am very grateful that Harry and his team are building an exciting new chapter in the Pacific Content story.” –Steve Pratt, Founder, Pacific Content (and more recently a book author)
Lower Street describes itself as a full-service podcast production agency. A remote organization of 29 people, with a mission “to produce the best podcasts on the internet.” The company’s gold standard is “binge-worthy episodic shows that power brands to build an intimate relationship with their key audiences over time.”
An unspecified number of Pacific Content employees will join Lower Street.