Podtrac Global Delivery metrics (plus RAIN Remix)

Podtrac has issued a new monthly (presumably) ranker of global streams/downloads, and views. The streams/downloads portion is a measure of RSS activity, and the viewing numbers come from YouTube. Six networks are represented in this work (Podtrac clients). In the RAIN Remix, we reveal the metrics on a per-show basis. It makes all the difference for one of the networks. Continue Reading

Steve Goldstein: What People Are Doing When They Aren’t Listening To Your Podcast

by Steve Goldstein

“The heat of the moment, can be the difference between a podcast listen and a show stuck in the purgatory of the podcast queue.” In his latest guest column, Steve Goldstein talks about the importance of podcast drop timing. Case study: HBO chose to delay dropping John Oliver’s Last Week Tonight from Mondays to Thursdays. Will audiences “wait and see”? Pay to see? Or maybe neither. John Oliver wasn’t happy about it. Steve connects this to podcasting, and evokes “the purgatory of the podcast queue.” Continue Reading