RAIN Notes: Friday, April 5
Podcast listeners are receptive to ads, and likely to act on them: Sounds Profitable study
Sounds Profitable has released The Ad Bargain: Attracting Consumer Attention in a Sea of Ads, in collaboration with Signal Hill Insights. The stated purpose is to compare podcast advertising with YouTube and cable TV marketing, with the criteria being consumer receptivity, attention, and effectiveness. It is a deep study with opulent levels of detailed results. Click for samples and a link to the real thing. Continue Reading
James Cridland’s International Radio Trends: Closures and bereavements
by James Cridland
In his latest guest column, James Cridland grieves the death of Paul Chantler and offers reminiscences. Then, how Bauer Media is closing radio stations, buildings, and transmission platforms. Then, a peek at one of Bauer’s studio renovations. James also continues his public commentary on the BBC decision to carry ads. And much more in a packed newsletter. Continue Reading
March podcast launches reach 13-month low. Episode production also tracking low
Fewer new podcasts were launched in March than in February, or January. This according to the monthly reckoning at ListenNotes. The number of episodes produced has also experienced a slowdown. Click for the charts.
Continue Reading
Steve Goldstein: Insights From Leaders At The Top
by Steve Goldstein
In this latest guest column from podcast consultant and public speaker Steve Goldstein, Steve transcribed his “View From The Top” panel at the recently concluded Podcast Movement conference. It is a wide ranging and deeply informative discussion, filled with executive wisdom now available to everyone who might have missed the session. Continue Reading
Stability rules podcast ad rates in 2024 (so far): Libsyn Ads
The average cost per thousand (CPM) for podcast advertising remained practically the same in March over February. according to the monthly reckoning by LibsynAds. We take the long-term chart provided by Libsyn Ads (formerly Libsyn subsidiary AdvertiseCast), and compute the average cost of the most expensive campaign type over the lifetime of the chart (four years). Click for all the details. Continue Reading
RAIN Notes: Tuesday, April 2
U.S. recorded music revenue hit new high ($17B) in 2023, but not when adjusted for inflation; streaming rules.
The Recording Industry Association of America released 2023 revenue metrics. The at-a-glance story shows rocketing upward revenue, but that glance does not adjust for inflation. We do. Also, how streaming dominates. Continue Reading
RAIN News changes for the bet– well, it changes.
RAIN News is completing an initiative to become a French-language publication. Nobody is more startled than we are. Continue Reading
Leading online radio service AccuRadio to debut revolutionary new user interface driven by human gestures
Today, AccuRadio launches its new AccuGesture technology. It promises to give the world its first opportunity to move beyond swiping on a screen, using a mouse, or using one’s voice to control the music streaming experience. The gestures seem unusual, but who are we to judge? Continue Reading
Research: Evaluating effectiveness of podcast talent-voiced ads in different scenarios
A new study co-produced by podcast ad company Gumball, Amazon-owned ART19, and audio research firm Signal Hill Insights seeks to understand the effectiveness of podcast ad types in three specific sceanrios. Click for details and key takeaways. Continue Reading
Podcasting: $43B in 2032? (Market.us)
Market research company Market.us has gathered podcast statistics from multiple sources and compiled a slate of podcast metrics including one far-reaching projection. We compare this dataset with other podcast ad revenue projections. In doing so, we achieve an impressive level ofuncertainty. It’s all about inputs and methodology.
Continue Reading