Podcast data and discovery platform Podchaser has developed a new audience category to help advertisers tailor the reach of their campaigns. It is political skew. The idea, in Podchaser’s words, is to “offer unprecedented clarity.” Click for the full read.
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Pioneer music streaming service Deezer, based in Paris, has chosen digital audio advertising exchange DAX to handle U.S. audio advertising sales. The arrangement is exclusive in the U.S. Click for details, lots of history, and quotes. Continue Reading
— No End To Options (The Podglomerate)
–Class In Session (Eric Nuzum) Continue Reading
Global podcast behemoth Acast released Q3 earnings this morning. Click for top-line key metrics and several revealing graphics. Continue Reading
— Things End (Libsyn)
— Honor Roll (International Women In Music Awards)
— Like Nothing Else(Matty Staudt)
SiriusXM released its Q3 finance report, announcing $2.17 billion in third-quarter revenue, and $93M in free cash flow. Digging into the weeds of the publicly available comparative income sheet going back nearly five years, we see small percentages of revenue drops. Charting backwards over three decades, we see the broad sweep of audio pre- and post-digital. Continue Reading
Jack Dorsey, owner of the Tidal streaming music service, today announces a sweeping adjustment of Tidal’s corporate structure, staff size, and competitive positioning. Click for available details and quotes. Continue Reading
Acast announces that it has formed a partnership with brand safety, suitability, and planning service Barometer. The news is targeted to podcast advertisers, with a promise to navigate risk, discover new content, and measure campaign performance. Initiatives like this reassure advertisers that podcast advertising (still rather a new kid on the block for some advertisers) can be as trustworthy and exacting as longer established media categories. Click for more.
In an intriguing reversal of Podtrac’s familiar podcast ranker — in which the measurement company examines one area of interest with multiple participants — Podtrac has introduced Top Podcasts By Country, which lists the single #1 podcast in each of 30 countries. Click for more info, some of the results, and alink. Continue Reading
— Modern Tech for Ancient History (Libsyn)
— Knowing The Audience (Experian)
— Bestowal (ARN iHeart & Magellan AI)
— Closing The Circle (Slipstream)
— A Need (Call Her Daddy)
— Soft Core Cheating (Hearing Things)