RAIN Notes: Wednesday, July 10
— Re-upping (Audioboom)
— Exclusive Deal (Acast)
— Exploring A Niche (Edison Research)
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Big 12 Conference chooses TuneIn for athletic audio coverage
TuneIn has landed a comprehensive coverage agreement with the Big 12 Conference, a premier college athletics organization. The arrangement includes launch of 24/7 Conference-branded audio station sometime before the August 29 start of the college football season. The deal represents another notch in TuneIn’s concentration of audio sports coverage that includes relationships with the NFL and NHL. Continue Reading
Acast enters the Japan market, creating a “transpacific bridge”
Acast is stepping into the Japanese podcast advertising market. The expansion is facilitated by a partnership with Otonal Inc., which Acast characterizes as Japans’ premier digital audio advertising agency. Click for details and quotes. Continue Reading
Podcast ad rates end three-month slide; costliest categories are tech/biz/edu (Libsyn Ads)
The average cost per thousand (CPM) for podcast advertising in June rose from the previous month. According to Libsyn’s monthly reckoning. The highest categorical ad rate is measured at $29 per thousand ad plays. Click for more, including the detailed time chart. Continue Reading
James Cridland’s International Radio Trends: Another pop-up station, and a drone light show
by James Cridland
This week James reports the BBC’s new station, called Election 2024. It’s a 24-hour news stream, and interestingly it is available only on the BBC Sounds app … and only in-UK listeners can hear it, and James is dubious. Also: American radio jingles, Australian radio mascots, and much more. Continue Reading
June podcast production accelerates 2024 slide (Listen Notes)
New podcast production skidded downward for the fifth consecutive month in June, with just under 6,000 new podcasts released. Over 13,000 newcomers were launched in May. Click for more details, and graphs.
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NY Times plans deployment of podcast paywalls in hybrid subscription model
The New York Times is planning to use paywalls to limit free listening to its podcasts. This according to an exclusive report in The Wall Street Journal. It’s a nuanced hybrid plan that varies among the Times’ top podcasts. Continue Reading
Hark Audio extends its listening model with podcast clip alerts
Hark Audio, a podcast curation service which organizes highlight clips from a wide range of shows, is today launching The Conversation. It is an email-delivered collection of 3-5 minute clips from a diverse range of podcasts. We asked about permissions. Continue Reading
RAIN Notes: Wednesday, June 26
Entertainment / Enjoyment / Effectiveness: Signal Hill quantifies common sense for branded podcasts
Signal Hill Insights released its 2024 Benchmark Report, documenting and measuring the effectiveness of branded podcasts. The company has for years been a leader in testing audio effectiveness in audio marketing. This latest report quantifies and evangelizes the power of brand-created podcasts. Click for detailed coverage.
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RAIN Notes: Tuesday, June 25
— Historical Reference (Fred Jacobs)
— AMPing Up The Executive Team (Amplitude Media)
May podcast ad spend drops 14% (Magellan); 13 of top 15 are repeat big-spenders
Magellan AI’s accounting of podcast advertiser spending for May, for the top 15 spenders, shows the total spend down 14 percent from April. In a display of month-over-month consistency, 13 of the top 15 are repeats from the April reckoning. Click for RAIN’s graphic month-over-month comparison. Continue Reading