RAIN Notes: August 9
— New Stacks (JSoundstack)
— A New Realm (Realm)
— Record Duo (Nielsen and Edison Research) Continue Reading
Podcast ads beat other channels in back-to-school and holiday periods (Veritonic)
In its latest study of podcast advertising effectiveness, audio measurement company Veritonic compared the efficacy of podcasting with TikTok, Facebook, and Instagram. “Podcast ads are winning,” is the conclusion. The result derives from a July survey of consumers who listen to multiple podcasts per month. Click for findings, a graph, and link to the study release. Continue Reading
Streaming wins for 13-22 year-olds in Edison 10-year anniversary “Share of Audio Listening Time by Platform”
Edison’s Share of Ear audio listening survey measures time spent listening to different types of audio, among 13-22 year-olds. The classic donut chart is universally recognized as the study’s presentation format. The Share of Ear project is celebrating its 10-year anniversary with the release of a special chart. Click for the data. Continue Reading
WideOrbit elevates Susie Hedrick as new CEO
WideOrbit, a leading media workflow management service, is announcing today the elevation of Susie Hedrick to Chief Executive Officer. Hedrick has been operating as President and Managing Director. In assuming the top leadership role, Hedrick takes the reins from WideOrbit’s Founder and current CEO, Eric Mathewson. Click through for more. Continue Reading
RAIN Notes: August 7
— Expansion (Jacobs Media)
— How Do They Keep Up? (Edison Research) Continue Reading
Spotify’s upward-moving Q2 Earnings
Spotify’s Q2 earnings report is presented with a casually positive tone. “Our business continued to perform well in Q2, led by healthy subscriber gains, improved monetization and record profitability.” — that from the public finance statement. Click for details and charts. Continue Reading
RAIN Notes: August 5
— Retracting The Recoil (Spotify)
— Seeing The Audio (Washington Post)
— Speaking The Grit (iHeartPodcasts)
Average cost of podcast ad dips in monthly Libsyn Ads reckoning
The average cost per thousand (CPM) for podcast advertising in July declined from the previous month. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.69 on July 1, compared to $21.95 a month earlier. Click for more detail and the long-term graphic. Continue Reading
RAIN Notes: August 2
— Breaking New Ground (SiriusXM)
— AM FTW (American Principles Project)
— Back To Roots (John Goforth)
Triton Digital debuts LATAM Podcast Ranker alongside a LATAM Insights Report
Triton Digital released a new ranker: The Latin America Sales Network Podcast Ranker. In addition and at the same time,, Triton added to its growing bundle of survey reports with the LATAM Insights Report. While the ranker celebrates success among Latin American podcast networks, the Insights document offers insights in consumer behavior. Click for details. Continue Reading
30-second midrolls reign in podcast ads, and much more from Magellan benchmark report
Magellan AI released its Podcast Advertising Benchmark Report for Q2 2024. The 19-slide public PDF dives deep into Magellan’s specialties — the who, how, and how much of podcast advertisers. It’s not a survey; Magellan’s tech analyzed over 101,000 episodes of popular podcasts. Click for methodology, results, graphs, and linkage. Continue Reading
Captivate and Megaphone achieve IAB 2.2 podcast measurement certification
Captivate calls it “the gold standard for podcast analytics measurement.” Megaphone refers to “the highest industry standards around accuracy and transparency in podcast measurement.” Both companies have announced their compliance with the IAB’s latest standard. Click for more info and linkage to the IAB 2.2 documentation. Continue Reading