James Cridland’s International Radio Trends: iHeart’s podcast campaign; Iain Lee’s contract; Edison’s research

by James Cridland

A weekly column from the preeminent Radio Futurologist. THIS WEEK: How the BBC produced during coronavirus. How is Beats 1 doing? Ten best music radio stations. Radio recovery. Podcast promoter chat. And much more! Continue Reading →

Google Podcasts creator program begins new year of accelerator training and funding

PRX, Google’s partner in the Google Podcasts creator program, is announcing a new year of the accelerator, training, and funding program that was first formed in October, 2018. The program’s mission is to provide a global audio community with open resources, empower underrepresented voices, and showcase new work. The 2020 focus differs from 2019. Continue Reading →

Cadence13 to start C13Features Podcast Studio, for movie-style audio productions

Entercom-owned Cadence13 is distributing an announcement of a new production segment called C13 Features — a podcast studio for single-episode, movie-length, original fiction audio shows. The company says each production will be “similar to a movie arc, creatively produced and developed for the theater of the mind.” Endeavor Content has an exclusive development role in the venture. Continue Reading →

Marketplace joins with Westwood One for “Marketplace Minute”

When is less more? Perhaps APM’s marketplace is answering thast question with its new Marketplace Minute audio program, slated for ubiquitous radio/podcast distribution in alliance with Westwood One. The new show is a 60-second audio economic news report distributed nationally on commercial radio, across major podcast platforms and on smart speakers. It is the first time a public media entity has partnered with a commercial audio network to distribute a news product in these formats. Continue Reading →

Radio reaches 10% stream listening during COVID

Edison Research sent out a note from its Share of Ear subscription study, to mark a milestone for broadcast radio. In a May update, Edison found that 105 of radio listening in the U.S. was streamed, against 90% from an over-the-air receiver. The finding implies shifted listening from in-car (where radios are ubiquitous) to in-home (where radio receivers are disappearing). Continue Reading →

“What was that promo code again?” Spotify testing a universal answer

Spotify, the global audio listening platform which is grabbing chunks of the podcast industry through acquisition, is also applying its customary tech chops to improving advertising effectiveness … while making life a little bit smoother for discount-minded consumers. The prospective feature is called “In-App Offers,” and is basically a link on a podcast’s show page which leads to an advertiser’s discounted offering. Tap through for details. Continue Reading →