Interviews with, and contributions from, the most perceptive voices in the online audio industry.
The overwhelming majority of podcasts are spoken-word programs, and it has been that way the category started. Why? Broadcast law attorney and guest columnist David Oxenford explains the legal reasons. Continue Reading
RAIN’s founding editor Kurt Hanson observes dwindling CD sales, and compares other entertainment costs. Then, a three-step plan for the music industry. Continue Reading
Guest contributor Mark Mulligan examines Spotify’s new financing efforts and Jay-Z’s foray into the streaming business. Continue Reading
Guest columnist Larry Rosin, President of Edison Research, shares new results from Edison’s ongoing Share of Ear study. Broadcast radio has enviable daily reach, but it is changing. Continue Reading
Guest contributor Larry Rosin notes that even with surge of publicity for podcasts, many people don’t quite know what they are. Continue Reading
Every now and again – and perhaps more frequently these days – one encounters a technological change that immediately speaks to you and says: “You will never go back.” Continue Reading
In 1962, a confluence of events occurred that eventually disrupted and transformed U.S. retailing. RAIN News founding editor Kurt Hanson examines what went wrong with retailer Target in Canada, and extracts lessons for broadcasters in the digital era. Plus…his dog goes shopping. Continue Reading
Guest contributor Mark Mulligan examines Spotify’s recent subscriber reports (15-million paying users), and recommends pricing elasticity for subscription services. Continue Reading
Edison Research President Larry Rosin was interviewed by CNBC about the “Serial” podcast phenomenon. In this guest column, Rosin expands on his thought that Hollywood is where the impact from “Serial” will occur. Continue Reading
RAIN’s founding editor Kurt Hanson gazes into the new year, and intones 15 predictions for 2015. Continue Reading
Is streaming a winner-take-all market? Bob Lefsetz recently implied that, and guest columnist Mike Spinelli offers strategic thoughts targeted to specialized streaming services. Rather than attract every listener in the world, optimize the service around core specialty audiences. Continue Reading
Guest columnist Larry Rosin examines trendlines of streaming growth as measured by Triton Digital’s monthly Webcast Metrics report. Continue Reading