Comprehensive coverage of the podcasting industry and its business ecosystem.
Podcast company Acast has continued its rapid expansion pace with the launch of its own platform for buying advertisements. Acast Marketplace offers advertisers direct, automated access to purchasing ads, sponsorships, and branded content. Continue Reading
Podcast monetization company Supercast announced a new influx of money and new leadership. The business has received $2 million in seed funding and appointed Jason Sew Hoy as its new CEO. Continue Reading
UK-based Podcast Radio has hired Gene Baxter, a 30-year veteran of Los Angeles’ KROQ station, as a presenter. Baxter will be the second “podjock” for the company, providing both DJ and announcer skills to the station’s all-podcast programming. Continue Reading
Edison Research has broken out a Top Ten Podcast ranker, which measures podcast popularity among weekly podcast listeners. The ranker will be released quarterly, and will represent a rolling four-quarter average. This method smooths out irregularities such as quick-rise, quick-fall podcast flashes in the pan. Continue Reading
Global music rights expert Deborah Mannis-Gardner shared her insights about the key facts of podcast licensing with RAIN. This post breaks down the basics of licensing music for your show. Continue Reading
Podtrac released its chart of the top 20 podcasts for January. The month displayed a shift toward news and politics programming. It also included shows that publish multiple times a day. Continue Reading
Stephanie Ruhle (MSNBC Anchor, NBC News Senior Business Correspondent, and host of the Modern Ruhles podcast) and Sarah van Mosel (Chief Revenue Officer, Stitcher), are among the newly added speakers at the 4th Annual RAIN Podcast Business Summit on March 4 in New York City. Click through for full roster. Continue Reading
iHeartMedia has entered a partnership with Flatiron Books to launch a publishing imprint. The new operation is called Stuff You Should Read: An iHeartBook and it will begin with four books inspired by curiosity podcasts from the iHeartPodcast Network. Continue Reading
Podcast Radio, a venture to broadcast a 24-hour podcast schedule on DAB in London, is up and running. The project was introduced at RAIN Summit Europe last November. Continue Reading
Podcasting has drawn a rising amount of attention, acclaim, and income in the past several years. That growth has been paired with investments in infrastructure aimed at continuing that progress. The latest is a new not-for-profit organization called the Podcast Academy. Continue Reading
Deloitte released its annual report with predictions for the tech, media, and telecom sectors. The analysis included a section devoted to audiobooks and podcasts. Deloitte predicted that the global podcast market would be worth $1.1 billion in 2020, while it pegged the global audiobook market as hitting $3.5 billion. Continue Reading
Staples, the office supply chain, recently announced Staples Connect, and interesting reinvention of some stores to include co-working spaces, community gathering spaces, and podcasting facilities. Spreaker announced its launch partnership, offering discounted access to its hosting and distribution platform. Continue Reading