Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

Steve Goldstein: What I Learned Teaching a NYU Course About Podcasting

Posted on by Steve Goldstein

by Steve Goldstein

In the latest guest column from Steve Goldstein, he describes the experience of guest-lecturing a media class at NYU, with industry guests as expert panelists. Steve discovered that the class was savvy about the challenge of success in podcasting. “Not everyone thinks podcasting is a road to riches.” And the students were incredulous that the music business has not figured out licensing for podcasts. Continue Reading →

Australian podcast listeners are attentive and immersed: Acast “Sounds Smart” study

Posted on by Brad Hill

Global podcast company Acast released highlights of its advertiser-facing Sounds Smart research. It is a survey of at-least-monthly Australian podcast listeners. (See it HERE.) One question asked about attention and immersion. Seventy-four percent of respondents agree with the statement: “Podcasts provide me… Continue Reading →

“Food, We Need to Talk” joins PRX for distro, sponsors, production

Posted on by Brad Hill

Co-hosted by Juna Gjata and Dr. Eddie Phillips, Food, We Need To Talk is a podcast about eating, body, weight loss, and health. The show launches its second season with a new business infrastructure provided by PRX. The public media and podcast group will provide distribution, monetization, and production support. Continue Reading →

Vox’s news podcast “Today, Explained” extends to public radio in rare crossover

Posted on by Brad Hill

Media giant Vox has notified us that Today, Explained, the company’s flagship daily news podcast hosted by Sean Rameswaram and Noel King, is now carried by over 50 public radio stations across the country. The arrangement is made via WNYC Studios. Each host has a public radio background. Continue Reading →

Tech leads podcast CPM rates for March (Libsyn / AdvertiseCast)

Posted on by Brad Hill

Technology podcasts earned the highest category CPM rate (cost per thousand ad plays) in March, according to Libsyn-owned AdvertiseCast. For the month, the average CPM for a 60-second podcast spot was $23.43, while the Tech category average was $32. Kids & Family posted a $28 CPM, and the Business category came in at $27. Click for a trendline and additional details. Continue Reading →

SETI receives podcasts from other worlds; alien discount codes baffle scientists

Posted on by Brad Hill

SETI, the institute whose sole mission is the search for extraterrestrial life, has reported the discovery of podcast signals originating from across the galaxy. “We don’t know exactly where these shows come from, honestly,” remarked James Aressess, head of SETI’s audio division. “But we know a podcast when we hear one.” Click through for revelatory details. Continue Reading →

Quill Podcast Awards honor creators and companies; “Mind Love” takes top prize

Posted on by Brad Hill

Podcast consultancy and production company Quill has released the winners in the 2022 Quill Podcast Awards. The company describes its Awards program as “A hybrid of a public nominations and a judging period by a panel of experts, the awards are given to companies and podcasts that have built strong audiences, innovated within their category, and created outstanding content.” Continue Reading →