Headliner launches “Most Replayed” smart YouTube clipping
Promotional video creator Headliner has released an ingenious new tool which hooks into YouTube’s “Most Replayed” feature. Continue Reading
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
Triton/Omny podcast benchmarks: Charting success
Sharon Taylor — EVP, Triton Digital and ex-CEO of Omny Studio — has released the 2024 edition of Omny’s annual podcast benchmark report. In it we learn about download rates by content category and geographical region, and which of those rates can be considered “good.” Click for numbers and charts. Continue Reading
Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)
After surveying hundreds of monthly U.S. podcast listeners, audio measurement specialist Veritonic derived nine insights about what makes podcast ads effective. The company calls these “valuable insights on how brands can refine their audio strategies to better capture attention and drive results.” We review the findings, and discover a surprising aspect. Continue Reading
“A return to strong growth” — IAB Internet Advertising Revenue Report
In the newly released IAB Internet AdvertisingRevenue Report 2024, we learn about record-setting revenue for the category as a whole, powerhouse growth for video advertising, and year-over-year growth (but slowing growth) for digital audio advertising. Click for details and graphs. Continue Reading
Video is winning in new podcast study
In the just-released study from Sounds Profitable, The Advertising Landscape, we find 34 info-packed slides representing a survey conducted by Signal Hill Insights. An online protocol queried over five thousand 18+ Americans, and claims to be the largest public study of podcasting and advertising in America. Click for an excerpt and the download link. Continue Reading
Acast scores The Athletic for sales rep partnership
Podcast giant Acast has landed a sales representation agreement with The Athletic, a sports content powerhouse which operates a podcast stable of 35 shows. As a content brand across podcasts and other editorial facets, The Athletic serves over five million subscribers.
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Steve Goldstein: Podcasts: It’s Not One Thing Or The Other
A key metric: 85% of podcast consumers say a podcast can be audio or video. That number has been growing for years. In this edition of Steve Goldstein’s guest column, we learn that 77% of podcast listeners alternate between video and audio. “Video is a significant and growing force, especially with younger audiences.” And YouTube dominates podcast discovery. But there is a head-snapping surprise in this piece, and it’s about smart TV consumption. Continue Reading
Webby Awards announce 2025 categories for podcasts
That’s the year, not the number of categories. It’s 20 categories, ranging from Advice to TV, and much in between. Small indie productions rub shoulders with household names in audio. Continue Reading
“The core definition of podcasting must evolve” — but not too much
Keep what’s good; change what’s wrong. That’s the message of a 21-page research manifesto produced by podcast ad agency Oxford Road with data from Edison Research. The premise? “Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it.” A densely packed, powerfully informed rumination follows, and solutions. We extract key points and link to the full presentation. Continue Reading
iHeart plans push into Asian Pacific podcast market; Mammoth Media partners
iHeartMedia, which never fails to remind its press contacts that it is “the No. 1 podcast network globally according to Podtrac,” is dropping news of a dramatic expansion of its global podcast presence. iHeart is partnering with Mammoth Media Asia to create and launch a slate of shows targeted “across the region” in Asia. It’s a cross-continental effort based on APAC’s potential for growth. Click for details.
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Steve Goldstein: Gen Z and Video Podcasts: The Numbers Speak Loudly
In his latest guest column, Steve Goldstein shares findings from The State of Video Podcasting 2025, a landmark study by Coleman Insights and Amplifi Media. Continue Reading
ABC News shifts overall podcast strategy to True Crime
ABC News, known in podcasting for its morning show Start Here and others, is reported to shift its overall podcast strategy to the TrueCrime genre. ABC’s current flagship morning news podcast, Start Here, hosted by Brad Mielke, is an important lynchpin in the new endeavor. RAIN News has confirmed that Mielke will continue with Start Here, while also expanding to a weekend edition called Start Here Weekend. Continue Reading