by Steve Goldstein
In the latest guest column from Steve Goldstein, he marches through a litany of podcast listening apps, “a curious business” according to Steve. “Developing a large following is hard and expensive, yet the apps keep coming.” It’s difficult — but not impossible — to break through to scale. Continue Reading
Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media, joins Brad Hill for the RAIN Podcast Business Lunch. The conversation roams across the needs and expectations of podcast advertisers, both new and experienced, and how podcasters deliver to those needs. Continue Reading
An English-language Russian radio station is taken off the air. So was Echo of Moscow — and a journalist from that station was asked about what’s next. James also shows off a speaker badge from a Ukraine event at which he spoke. And a detailed review of shortwave radio. And more — among the news items: Union Jack Radio in the UK has closed.
Continue Reading
James maintains his column schedule even as his home town of Brisbane (Australia) is flooded with nonstop rain. He tuned into radio during this time of weather emergency, and has things to say about public network ABC — “a good calming listen” (especially as the studio had to be evacuated). Then, his traditional linkfest, including a graph showing U.S. radio ad revenue market share. Continue Reading
by Steve Goldstein
In the latest guest column from Steve Goldstein, he cites Edison Research indicating that spoken word’s share of all audio listening continues to rise. That’s good news, according to Steve, but the breakdown is troubling for talk radio stations. “Talk radio needs to think beyond the transmitter.” Click through for more metrics and graphics. Continue Reading
James Cridland returns with the latest installment of his weekly column. In this edition, an HD Radio debacle that breaks receivers in some Mazda cars, which cost $1,500 each to replace, but Mazda is offering a free replacement because apparently the problem is with Mazda, although one Seattle radio station seems to have started it all, and anyway, no receivers are available. Whew … and there’s much more here, including Absolute Radio giving a station to a listener.
Continue Reading
James Cridland returns with the latest installment of his weekly column. In this edition, James laments two business moves that restrict access to audio. The BBC will “window” some of its podcasts into the BBC Sounds app — a maneuver which James calls “another disappointing move from a broadcaster that should be widening its potential audience, not limiting it.” Also, Bauer Media plans to remove its radio stations from TuneIn. Other media groups in Europe don’t escape James’s withering gaze. But later, the BBC is redeemed with an audio piece which is “sublimely excellent.” And much more in this generous column.
Continue Reading
James Cridland returns with the latest installment of his weekly column. In this edition, James considers the length of news bulletins, citing examples from Radio 2 and other outlets. Upshot: Radio news has changed more than the style of news bulletins. Then — how to fund the BBC. Also, the demise of the Audio Content Fund. And more. Continue Reading
James Cridland returns with the latest installment of his weekly column. In this edition, James utters a phrase never before seen in this space: “dangerously dim-witted oxygen-thieves.” The word “stupid” appears too many times to count. It’s a bracingly frank argument on behalf of the BBC, in an argument with the UK government. Then, after a deep breath, a dozen links to interesting news items and columns. Continue Reading
by Steve Goldstein
Guest columnist Steve Goldstein follows up yesterday’s exploration of why so many branded podcasts fail. Today, a checklist to determine whether your company, or any company, should have a branded podcast. One of them: “Can you think of 10 episode topics?” Continue Reading
by Steve Goldstein In his latest column, veteran podcast executive producer Steve Goldstein provides a tutorial on how to conceive and plan a branded podcast. And good news — this is just Part 1 of a two-parter. Part 2 tomorrow. Continue Reading
by Jeff Vidler
In his latest guest column, Jeff Vidler contemplates U.S. ad spend on podcasting has nearly doubled every two years since 2015. Listeners are receptive. The blend of advertisers is changing, and so are ad types. The highly successful host-read ad is difficult to scale. As podcasting steers toward programmatic, Jeff examines new formats and campaign types. Continue Reading