RAIN Notes: Monday, June 6
Jottings of Note
— Cannes (SXM Media)
— Upfront (True Native Media)
— Short News (Schwartz Media / SCA)
News
RAIN Notes: Thursday, June 2
Jottings of Note
— Crypto Cast (a16z)
— Thirsty (Rob Greenlee)
— Limited Series (iHeartMedia)
Acast ventures into Asia with Singapore launch; Timi Siytangco leads
International podcast company Acast has launched in Asia with the appointment of Singapore-based Timi Siytangco as Key Account Director. Acast calls Siytangco’s hire as “the next iteration in Acast’s ambitious international growth strategy.” Click for relevant Asia listening metrics. Continue Reading
Ads in the top 10 U.S. podcasts deliver 33% reach of weekly U.S. listeners (Edison Research)
In a startling demonstration of how long the “long tail” of media can be, Edison Research has posted an article illustrating that the top 10 podcasts reach a third of weekly U.S. listeners. In a field of nearly three million podcasts, this data point is a stark reminder of how concentrated is media success and reach.
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Slip.stream music library platform raises $7.5M Series financing; Sony Music involved
Music library platform Slip.stream, which contains over 100,000 tracks and sound effects, has obtained $7.5-million in Series A financing led by Sony Music Entertainment, Third Prime, and Lightshed Ventures. Slip.stream joins an industry segment of music libraries in an addressable market of 22-million YouTube creators and 30-million independent creators who need audio assets for their creations. Continue Reading
Four new-listener trends in podcasting (SXM Media Podcast Trends Report)
The report identifies and profiles a new breed of podcast listener. That profile is younger, equally gender-divided, and more likely to be Black or Hispanic. And they don’t (yet?) listen nearly as much as longtime (6+ years) listeners. Four major new-listener trends are identified. Click for graphics and analysis. Continue Reading
RAIN Notes: Monday, May 23
Jottings of Note
— Measuring the Tail (Larry Rosin)
— Aspirational (The New York Times)
— Podreading (The Podcast Reader)
Stitcher, part of SXM Media, atop new Triton Digital U.S. Podcast report (April)
Triton Digital released the April U.S. Podcast Report, showing top 20 networks and top podcast shows (each measured by number of downloads and audience reach. Click for details. Continue Reading
Weekly UK radio reach is 89% at 20 hours; majority ownership of DAB receivers (RAJAR)
In a clear and simple one-page PDF infographic, RAJAR describes the basics of audio listening in the UK, with a focus on radio. On the digital side, 75% of residents (15 and above) tune in to radio via some form of digital platform — they include DAB, digital TV, online listening, station-specific app, and smart speakers. Continue Reading
RAIN Notes: Thursday, May 19
Jottings of Note
— Untangling (Spotify)
— A Return to Audio (New York Times)
— Back in the Day (SiriusXM)
Podcast spending +13% in Q1: Magellan Benchmark Report Q1 2022
Podcast ad spending continued to grow with a 13% rise in Q1, according to Magellan AI’s Podcast Advertising Benchmark Report. Click through for key findings, more metrics, and a link to the free report. Continue Reading
AM/FM listening “slowly trending down” — Techsurvey 2022
In the 2022 edition of Techsurvey, an annual consumer survey study performed by Jacobs Media, the title “Radio: A Return to “Normal?” refers to post-Covid listening trends, while investigating whether “normal” now includes broader and more enduring changes in audio consumption habits. Continue Reading