The RAJAR data release for Q1 is out. As usual, it shows strong reach of broadcast radio and more use of digital radio (DAB).
In a clear and simple one-page PDF infographic, RAJAR describes the basics of audio listening in the UK, with a focus on radio. On the digital side, 75% of residents (15 and above) tune in to radio via some form of digital platform — they include DAB, digital TV, online listening, station-specific app, and smart speakers.
As the graphic below illustrates, listening to live radio through a phone or table is spread across multiple age groups, before a dropoff in the 65+ set:
And below we see the reach breakdown across various distribution devices:
The RAJAR infographic is not clearly reproducible here. Download it HERE.
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