Edison’s Top 50 U.S. Podcasts 2021: All podcasts eligible; Joe Rogan is #1; and now you can sort it

Edison Research has released its always-interesting Top Podcasts list, this one for all of 2021. (See the bottom of this post.) The Joe Rogan Experience is atop the list, followed by The Daily at #2. Edison’s reckoning of top podcasts is importantly different from Podtrac, Triton Digital, and other machine-based measurements, because no podcast is excluded. Click through for the list, and a link to a nifty interactive version of it. Continue Reading

SiriusXM intros AudioID via AdsWizz subsidiary; promises “a new era of identity”

SiriusXM unleashed a press release today — dense and carefully worded — introducing a new SXM Media technology called AudioID on the AdsWizz audio ad tech platform owned by Sirius. The public announcement (read it HERE) promises a new kind of data and personal ID relationship between listeners and marketers, without exactly describing what the changes will be. We dive in. Continue Reading