RAIN Notes: Tuesday, September 28
Jottings of Note
— Oops (RAIN)
— Take Two (Ximalaya)
— Doing Good for Bad (Ashley Flowers)
News
musicFIRST promotes new survey results, seeking to end AM/FM music royalty exemption
A newly released national poll commissioned by artist advocacy group musicFIRST intends to paint a picture of an American public that wants AM/FM terrestrial radio broadcasting to pay artist royalties for recordings played on-air. We cover the survey results and both sides of an ongoing lobby battle. Continue Reading
Audio advertising +29%; streaming/podcasting +51% (Magna Global)
Media intelligence company Magna Global has released the latest edition of its U.S. Advertising Forecast report, measuring ad spend in the first half of 2021, compared to H1 2020. This upward-pointing research shows gains all over the place, including audio. Magna breaks out pureplay digital audio, which shows much higher gains than all audio combined. Continue Reading
Spotify changes name of ad division; launches brand campaign to advertisers [video]
Spotify is best known as a subscription service, but the platform serves more non-paying users to its ad-supported service. That part of the business contributes the smaller portion of revenue, but has always been meaningful to company growth and executive… Continue Reading
International Podcast Day (Sep. 30) steps away from live stream celebration
The annual International Podcast Day is Thursday of this week (September 28), and is also an organization which started it in 2014. That year, and each year since, the leaders have created extensive programs of live-streamed podcasts. Things are changing this year. Continue Reading
RAIN Notes: Friday, September 24
Jottings of Note
— 51st State? (Audacy)
— Music data (DDEX)
— Bond … Pod Bond. (Podcast Radio)
Tech and Kids/Family podcasts bookend men/women gender listening divide
In the recently released Podcasting Today 2021 report from Nielsen, we see an interesting gender breakdown of podcast listening — no doubt useful for podcast advertisers to be aware of. We also look at income and age breakdowns. Click through for details and visuals. Continue Reading
RAIN Notes: Wednesday, September 22
Jottings of Note
— New Phase (Korri Kolesa)
— Marvelous (SiriusXM)
— What’s it Worth? (Podcast Editor Academy)
Cumulus partners with Rolling Stone for TikTok roundup podcast
Cumulus Media is announcing a new partnership with Rolling Stone to produce Don’t Let This Flop, a weekly roundup of highlight content, memes, and trends on TikTok. Hosted by two Rolling Stone writers.
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New advertisers crack Magellan Top 15; nine are five-month repeaters
In Magellan AI’s latest monthly report of top podcast advertisers, tracking August activity, we see many of the same brands that have populated the Top 15 Spenders list for the last several months. There are only two new ones amid lots of repeaters. Click for details and charts. Continue Reading
Spotify podcast listening to beat Apple, as 35% of Americans will listen to podcasts (eMarketer)
Research firm eMarketer released two connected projections based on a consumer survey fielded in August. First, a prediction that Spotify will overtake Apple in number of people listening to podcasts monthly. Second, a broad projection of podcast listening in the U.S. (That second projection contradicts Edison Research.) Click for details and graphics. Continue Reading
Triton Digital to knit together podcast, broadcast, and streaming in unified buying platform
Ad-tech company Triton Digital, which has long operated across audio categories in its measurement and marketplace platforms, is now tying it all together in a unified global audio exchange that aggregates audiences across broadcast, podcasting, and streaming. It’s called the Triton Audio Marketplace, with a planned launch in early 2022. Click for many details. Continue Reading