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News

iHeartMedia podcast biz +184% in Q3 as “cohorts” replace one-to-one marketing.

Posted on November 9, 2021 by Brad Hill

In the third quarter, iHeartMedia’s podcast revenue gained 184% compared to the same quarter last year. That according to Chairman/CEO Bob Pittman during the Q3 earnings call. Much talk of Podtrac status, success metrics, and post-cookie revenue generation. Continue Reading →

News iHeartMedia

Trinity Audio adds live (sort of) AI reads in audio advertising

Posted on November 9, 2021 by Brad Hill

What is a live ad read? In a general sense, it is delivery of ad copy by the program host. What if the program host is an AI voice? That is the framework for Trinity Audio’s new AI-powered audio advertising experience. We explore implications. Continue Reading →

News Trinity Audio

Magellan seeks to democratize podcast availability to buyers with new Verified Downloads feature

Posted on November 9, 2021 by Brad Hill

In what the company calls a “major development” on its AI platform, podcast media planning platform Magellan AI is announcing Verified Downloads, a new feature which reveals show downloads, individual episode downloads, and unique listenership. IN a democratizing effort, the company is pitching to podcasters of all sizes. Continue Reading →

News

RAIN Notes: Monday, November 8

Posted on November 8, 2021 by Brad Hill

Jottings of Note

— Deep Integration (Audio Up)

— Franchising (NPR)

— Honoree (Fresh Air Productions)

Continue Reading →

News

Deezer partners with RTL Deutschland to provide streaming audio component

Posted on November 5, 2021 by Brad Hill

Global streaming audio service Deezer is splashing an announcement of a new relationship with Cologne-based RTL Deutschland, the German media conglomerate. RTL encompasses television and radio; Deezer will provide the streaming music, online radio, podcast, and audiobook solution. Continue Reading →

News Deezer, RTL Deutschland

RAIN Notes: Thursday, November 4

Posted on November 4, 2021 by Brad Hill

Jottings of Note

— de Souza moves (WNYC)

— Davies ascends (Acast)

Continue Reading →

News

Acast adds 31,000-show catalog to Podchaser for social discovery

Posted on November 4, 2021 by Brad Hill

Social podcast discovery platform Podchaser will ingest the entire catalog 31,000 podcasts from global podcast platform and marketplace Acast. Podchaser is sometimes called the IMDB of podcasts, and provides rating and reviews, creator and guest credits, user-curated playlists, and other social sharing and discovery features.  Continue Reading →

News

A ranking shuffle as pod networks reconfigure in Q3 Media Monitors list

Posted on November 4, 2021 by Brad Hill

Multiple changes give the latest Media Monitors Top Podcast Networks list a new look. The quarterly list shrinks from 15 top networks to 10 in the Q3 edition of the consumer survey of most-played podcasts. We chart new entries and renamed networks in RAIN’s graphic analysis of 2021 lists. Continue Reading →

News Media Monitors

RAIN Notes: Wednesday, November 3

Posted on November 3, 2021 by Brad Hill

Jottings of Note

— Mad Scientist Myth Busting (Bryan Barletta)

— Port It Over (Deezer)

— Smart Car (Land Rover)

Continue Reading →

News

Edison/NPR plan new edition of The Spoken Word Audio Report

Posted on November 2, 2021 by Brad Hill

Spoken word audio is a distinct media category. How much has it increased in the last year? “It’s a lot!” hints Edison Research and partner NPR. The industry will get that number and a raft of others in the new edition of The Spoken Word Audio Report, presented as a live webinar. Click for details and free registration. Continue Reading →

News Edison Research, NPR

RAIN Notes: Tuesday, November 2

Posted on November 2, 2021 by Brad Hill

Jottings of Note

— Shifting Conversation (Afros & Audio)

— Deep Cover (Cumulus Media & Imperative Ent.)

— Two out of Three (Eric Nuzum)

Continue Reading →

News

RAIN Notes: Monday, November 1

Posted on November 1, 2021 by Brad Hill

Jottings of Note

— Don’t (Forbes on podcast music)

— Profound Fakery (“We Interrupt This Broadcast”)

— Missing (Spotify/Parcast)

Continue Reading →

News

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