1

The Download on Podcasts: The complexity of native advertising in public radio podcasts

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

It seems simple in podcasting. The host reads and riffs on a sponsorship message, both elucidating major product points and offering personalization that could extend to a personal endorsement. Sounds a lot like what terrestrial radio has been doing for decades. It gets more complicated with public radio, though.

Continue Reading →

Apple earnings call shares enthusiasm but few numbers about Apple Music

Apple hosted a conference call to discuss its quarterly earnings this week, and the talk briefly touched on Apple Music. The tech company’s top brass didn’t reveal many hard numbers about the streaming platform’s first weeks. CEO Tim Cook said that “millions and millions” of consumers are enrolled in free trials and added that Apple is “thrilled about the response” to the service. Continue Reading →

Test Drive: Spotify’s newest feature is a weekly personalized mixtape

Spotify has launched a new feature called Discover Weekly. This is a two-hour playlist personalized to each individual listener. The song choices for the Discover Weekly list stem from your particular music taste and what other similar fans are listening to. Spotify is billing it as a custom-made mixtape delivered each Monday morning. So how good are the recommendations? Pretty solid. Continue Reading →