RAIN Notes: September 9
— Long For The Win (Bloomberg)
— Big Advice (Radio Creators) Continue Reading
News
Content preferences, discovery methods, and attitudes of podcast listeners (Sounds Profitable #2)
In the second day of our two-part coverage of The Podcast Landscape 2024 from Sounds Profitable, we learn about consumer content choices, discovery methods, and attitudes of non-listeners. Click for details, graphs, and link to the original. Continue Reading
RAIN Notes: September 5
— Tying the knot (Quest Global)
— Pricing Pain (StreamYard)
— Climbing that hill (DWNLOAD Media) Continue Reading
Podcasting breaks 50% barrier, reaching a majority of American adults (Sounds Profitable)
“Podcasts now reach 53% of Americans 18+ every month – the first report of monthly consumption reaching the majority of adults in the US.”
That is the #1 takeaway from The Podcast Landscape, 2024, released by Sounds Profitable as its largest survey ever, and claimed to be the largest publicly available study of podcast consumption in the U.S. We grab hold of the first several sections and plumb them for knowledge. Click for details, graphics, and a link to the original.
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Al Michaels went AI at the Olympics. Radio DJs don’t love the idea, but 20% would do it. (Jacobs Media)
While watching the recently completed 2024 Summer Olympics, we didn’t realize that the nearly ubiquitous voice of Al Michaels, heard round the clock, was not the physical (and presumably sleepy) Al Michaels. But while studying a new survey research deck from Jacobs Media this morning, we encountered “AI Al Michaels.” Jacobs surveyed on-air talent to discover their attitudes about AI generally, and the specific use in the Olympics. The result is part of a 66-page study. Continue Reading
RAIN Notes: August 29
— Inside (E.B. Moss)
— Deep Dive Flashback (Podcast Movement)
— Democracy Lessons From Abroad (The Podglomerate)
— Peaking? (TRAPITAL)
— Print and Tape (Good Tape)
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Tidal intros ownership tracking
Streaming music platform Tidal, founded by music artists and now majority-owned by payment processing company Block Inc., has launched royalty tracking features for artists whose music is represented on the platform. The focus is songwriters, one part of the composer/performer duality which makes music royalties so complex. Click for details. Continue Reading
RAIN Notes: August 27
— Whistling While They Work (Westwood One)
— New Heights (Wondery)
— Large (TuneIn)
— Pre-event Pod (Spotify / CultureCon)
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What drives podcast discovery and listening? (Cumulus Media)
In a mid-size survey study (156 respondents with census representation) commissioned by insights platform Knit, and produced by Cumulus Media’s AudioActive Group, we learn about effective types of podcast promotion. We capture key learnings, share a few graphs, and link to the whole thing. Continue Reading
“Audio reaches the brain quicker” — Tom Webster holds forth at Podcast Movement
In the day-2 keynote address at the 2024 Podcast Upfront, titled Raising Standards, Tom Webster (Partner, Sounds Profitable) delivered data, evangelized the podcast medium, and exhorted his audience to advocate for podcasting. And got a little scientific. And exhorted his audience. Continue Reading
Podcast Movement 2024 launches with advice, inspiration, and celebrity keynotes
The annual four-day Podcast Movement conference lifted off on Tuesday with an ambitious program of over 60 presentations, panel discussions, and interviews. Alongside those knowledge sessions, many featuring well-recognized podcast personalities, a vibrant exhibitor space held elaborate booths and mini-meeting spaces. Three keynote presentations opened the event in distinct ways. Continue Reading
Leadership change at Signal Hill Insights; Paul Riismandel to take over
Paul Riismandel, formerly Chief Insights Partner and Partner at audio research service Signal Hill Insights, has been promoted as President, as of September 30. Riismandel was one of the first research professionals in the podcast industry, and joined Signal Hill in early 2023. Current president Jeff Vidler will step aside, but continue in consulting roles. Continue Reading