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Bridge Ratings finds streaming chips away at radio’s devoted listener base

Posted on by Anna Washenko

Bridge Ratings has posted an update to its New Media Gauntlet study, which reflects listener trends across different media. The latest results showed that although radio’s weekly cume has been relatively stable over time, it has been declining in how many people dub it their favorite listening choice. Streaming, on the other hand, has been rising in “favoriteness,” which Bridge said is chipping away at the numbers for both radio and downloads. Continue Reading →

Google makes New Release Radio available to all

Posted on by Anna Washenko

Google Play Music has rolled out its New Release Radio personalized playlist to all listeners across its free and subscription tiers. The curated playlists contain newly released music that Google’s machine learning platform determines each user would like. The feature debuted in June as an exclusive for the owners of Galaxy S8 and Galaxy S8 Plus smartphones. Continue Reading →

MIDiA Research pegs Amazon as the third-biggest music subscription service

Posted on by Anna Washenko

MIDiA Research has published an assessment of Amazon’s music efforts. “Based on conversations with rights holders and other industry executives we can confirm that Amazon is now the 3rd largest subscription service,” the MIDiA blog post read. “Amazon can now discard its dark horse guise and be revealed for what it is: one of the top streaming music players.” Continue Reading →

Foursquare to help Pandora with real-world advertising impact analysis

Posted on by Anna Washenko

Foursquare announced that it has entered a partnership with Pandora for an effort to measure the real world impact of radio advertisements. The center of the agreement is Attribution by Foursquare, which applies the company’s location intelligence to offline measurements. This tool will help Pandora for Brands clients to understand the impact of digital ad campaigns on visits to brick-and-mortar stores. Continue Reading →

BIA/Kelsey projects mobile besting radio for local ad revenue

Posted on by Anna Washenko

Market forecaster BIA/Kelsey released its updated report on 2017 U.S. local ad revenues with mid-year data. So far, the forecast projects that revenue from mobile will edge out local radio from the top five media sources this year. Mobile is projected to see an 11% share with revenue of $16 billion, pushing the source into the top five in a tie with newspapers. Local radio dropped to sixth with $15.6 billion in revenue. Continue Reading →

A closer look at Shazam’s mobile advertising and savvy business shifts

Posted on by Anna Washenko

AdExchanger profiled Shazam and its use of mobile advertising. The identification app has shifted from a business model of affiliate iTunes links to one centered on advertising. Chief Revenue Officer Greg Glenday said that half of Shazam’s inventory is sold programmatically across both private and open exchanges. It also works directly with some clients for more involved, custom campaigns. Continue Reading →