In the ongoing sweepstakes in which podcast publishers and agencies seek determined and discriminating advertisers, we receive today a report from Voxtopica which studies the listening habits of registered voters. It makes the general assertion that registered voters are heavy listeners who trust the podcast medium more than any others. Click for detailed coverage and the source link. Continue Reading
The Marketers’ Guide to News Radio, a new info-promo by radio giant Audacy, makes a richly graphical case for the quality of news radio audiences, and the unique values to advertisers. The presentation deck represents a 2024 study conducted for Audacy by market research company Alter Agents. In it, we are drenched with affirmations about the credibility and stickiness of radio news, and the advantages of advertising in that channel. Continue Reading
Yesterday we covered Triton Digital’s Australian Podcast Ranker and today we receive the U.S. ranker for perusal. This list ranks podcasts which use Triton’s download and user measurement services. Top line: NPR News Now claims the #1 spot as usual, sorted by weekly average downloads. That program was published 840 times during the measurement period, giving it a meaningful advantage in the download sweepstakes. Click for much more info and nuance, and links to both versions of Triton’s release. Continue Reading
Triton Digital’s Australian Podcast Ranker for august, a 10-page PDF listing 200 shows, has been released to our eager grasp. As expected from previous monthly releases of this accounting, the Hamish & Andy podcast, produced by the Australian Broadcasting Corporation, owns the #1 spot as it has in previous months. We look for debut entrances to the list, and find just five of them. Click for more metrics and links to both versions (sortable and unsortable). Continue Reading
In the recently released U.S. music revenue report from the RIAA (Recording Industry Association of America), we see that the streaming channel accounted for 84% of earnings. That metric (and all others in this report) is for the first half… Continue Reading
In the second day of our two-part coverage of The Podcast Landscape 2024 from Sounds Profitable, we learn about consumer content choices, discovery methods, and attitudes of non-listeners. Click for details, graphs, and link to the original. Continue Reading
Commercial Radio & Audio (CRA), the chief industry body for commercial radio broadcasters in Australia, has partnered with Triton Digital to release the Australian Podcast Bi-annual Report. Click for details, graphics, and link to the original. Continue Reading
Livewire Labs (“Podcasting > Forward”), The top podcast hosting platform is Spotify, measured by number of episodes (not podcasts) on the platforms. Spotify hosted slightly more than 24% of new episodes published in August. That was more than twice as… Continue Reading
The average cost per thousand (CPM) for podcast advertising in August declined just over three percent from July. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.26 on July 1, compared to $21.69 a month earlier. That per-thousand rate was the lowest in over three years. Click for the big timeline chart. Continue Reading
In the day-2 keynote address at the 2024 Podcast Upfront, titled Raising Standards, Tom Webster (Partner, Sounds Profitable) delivered data, evangelized the podcast medium, and exhorted his audience to advocate for podcasting. And got a little scientific. And exhorted his audience. Continue Reading
Nielsen has released information about U.S. audio listening habits in Q2 of this year. The research is informed by the ongoing Share of Ear project at Edison Research, and directed to radio media buyers. Click for data and the key takeaway. Continue Reading
Global music publishing revenues will grow over 60% between 2023 and 2031 — an eight-year span of uninterrupted, incremental upticks. This according to Mark Mulligan, Managing Director of MIDiA Research. And the ticks are sizable. Click through for an illustrative graphic and details Continue Reading