New podcast production slipped downward in November, continuing a trend of desultory trending. To be clear: Although no firm direction is established, the output level of new podcasts is drawing a fairly stable line, as production seems to be settling after a January peak and gradual lessening during the year. Click for graphs. Continue Reading
In most of the podcast consumer studies we receive, two main measurement types are prioritized: Size of audience, and how those audiences respond to ads. In the just-released The Canadian Podcast Listener (CPL), an annual report produced by Canadian audio research firm Signal Hill Insights, both points are boldly surfaced in the public research summary. Click for details, graphs, and link to the public deck. Continue Reading
In the monthly reckoning by Livewire Labs, we learn that Spotify for Creators remains (unsurprisingly) the top hosting platform for November. Spreaker, as #2, continues its rise after overtaking third-place Buzzsprout in April. The #1 and #2 podcast hosts have been converging toward each other for a few months, based on number of new episodes published per month. Continue Reading
Triton Digital released the October edition of its US Podcast Ranker, listing the top 150 shows. The default sorting of this list is by weekly average downloads, and that is the metric we use here. Click for month-over-month and year-over year for the top shows. Continue Reading
Audio analytics and research platform Veritonic has delivered a concise and punchy graphical rationale for podcast advertising. (It’s available HERE.) The presentation emphasizes three main points. Click for details and the download link. Continue Reading
Apple’s annual release of top podcasts in various categories is here. It is based on devices that pull from Apple Podcasts — not a platform-agnostic list such as produced by Edison Research. Click for the list, and RAIN’s year-over-year comparison.
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The Podcast Marketing Academy (whose manifesto is HERE) has released results of a study conducted in Q1 this year: Podcast Marketing Trends. The field work interviewed 515 respondents, all of them podcasters. That group represents over two billion cumulative downloads and 28,000 produced episodes. The survey is characterized as “sadistically long and detailed.” This is Part 1 of our coverage. Continue Reading
Podcasting powerhouse Acast has partnered with Edison Research in a study called Podcast Pulse, supported by global agency Dentsu. Based on surveys of podcast listeners, this work is motivated by the perception that podcasting is shifting, especially on the listener side. Targeted to advertisers, this large, deeply researched, beautifully presented study advocates for a broader perception of podcasting and its listeners. Continue Reading
New podcast production skidded downward in October, establishing the sixth month trend of desultory trending. To be clear: Although no firm direction is established, the output level of new podcasts is drawing a fairly stable line, as production seems to be settling after a January peak and gradual lessening during the year. Click for graphs. Continue Reading
Per annual tradition, Signal Hill Insights has released a data snack from its upcoming full meal of metrics — the annual Canadian Podcast Listener report. (The full feast will be served to subscribers on November 28.) In this peek, we learn that podcast listening is on the rise across categories of frequency, from “ever listened” to daily listening. Click for the graph and full-study info. Continue Reading
In a RAIN scrutiny of two newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. In the list of 21 leading U.S. podcast publishers (sorted by unique monthly audience), we find six networks that also appear in the top Global Delivery ranker. We blend the data; click for the chart. Continue Reading
In a teacherly presentation that jams together more text and imagery than we ever thought could fit onto 19 pages, SiriusXM advocates for the compelling nature of audio messaging. Click through for RAIN’s detailed coverage, graphics, and sourcelink. Continue Reading