Australian media company and podcast publisher ARN has partnered with podcast advertising intelligence company Magellan AI to create and release a report of the top 15 advertisers across the layer of top 400 Australian podcasts. Click through for the results, and how they relate to Magellan’s recent U.S. lists. Continue Reading
“Black listeners are closing the gap with the general market.” That’s a general insight driving a new consumer survey study fielded by Edison Research and supported by SXM Media and media agency Mindshare. The Black Podcast Listener Report will be presented via webinar on Tuesday, November 16. Click for a early data nibbles and link to free registration. Continue Reading
AdvertiseCast has released its always interesting report on cost-of-advertising as measured by CPM (cost per 1,000 impressions). CPM is a benchmark of podcasting’s steady value to advertisers, and a measure of podcasting’s unique values in a marketing campaign. Click through for the numbers. Continue Reading
Magellan AI has released its Q3 Podcast Advertising Benchmark Report, revealing and fascinating as previous editions. In it, we see key metrics pointing to vigorous growth of podcast ad spending, in volume, dollars, and new advertising brands entering the space. Continue Reading
Research company eMarketer has conducted a global survey of podcast listening, from which it has formulated a projection of global reach to 2024. In addition, eMarketer has released a table showing reach by country in 18 regions. Click for the numbers. Continue Reading
Spotify will reach 41.5-million ad-supported listeners in the U.S., on its way to 50-million in 2024. This according to eMarketer, based on an internal study (methodology specifics not disclosed). Click through for the chart, and related Spotify user metrics as of Q2. Continue Reading
by Tom Webster
This edition of Tom Webster’s once-in-a-while column is about greyhounds. And greyhound moms. Not really — but those dog moms do make a point connected to social media, and knowing oneself honestly. Read it.
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Jacobs Media has released its Public Radio Techsurvey 2021, the latest in an annual canvas of public radio listeners. In a rich array of survey results, we see that podcasting is adopted at a higher rate than in the general U.S. population. Click through for tons of detail, graphics, and a download link. Continue Reading
Presumably (but not explicitly) in honor of International Podcast Day, Apple released two podcast charts: Top Subscriptions, and Top Free Channels. This is the first ranking released by the company since those two programs started three months ago. Click for the details. Continue Reading
This week we reported on Spotify’s new brand marketing campaign and name change of its advertising division. Today the company informs us that a neurological study — a kind of “your brain on Spotify –accompanied that effort. Click through for details and graphics. Continue Reading
Cumulus Media has announced the creation of the Audio Active Group. In the company’s words, it is a “full-service advisory to offer comprehensive insights, media planning, creative, and measurement services for audio advertisers.” The well-known Westwood One blog, edited by Pierre Bouvard, has been renamed. Click for details. Continue Reading
Looking at four podcast listener age groups, Nielsen has determined that each group has grown in size from 2020 to 2021. There are other metrics within that phenomenon. The pandemic flattened listener growth temporarily, and created more at-home listening. Click through for details and more metrics. Continue Reading