Podtrac’s Top Podcast Publishers monthly ranker for January tells a growth story. We learn that the U.S. monthly audience increased for 15 of the top 20 publishers. Also, average monthly audience was up month-over-month and 16% over January 2022. Click through for the results and the RAIN remix, which re-sorts the top publishers by average listeners and downloads per show. Continue Reading
Edison Research, the preeminent consumer survey organization for measuring audio consumption, is announcing two upcoming podcast studies that explore young (Gen Z) and senior (Boomer) listeners. Edison calls them “two major podcast thought leadership studies,” and says they will be released in Q1. Continue Reading
In an annual RAIN holiday tradition, top executives at technology services firm Triton Digital share their predictions for the coming year with RAIN readers: Programmatic buying will dominate By Stephanie Donovan, Global Head of Revenue The growth in programmatic buying… Continue Reading
Drive Time Metrics (“DTM”) announced this week the expansion of its patent portfolio with the issuance on November 15th, 2022 of its sixth patent, US Patent Number 11502852 B2: In-vehicle Media Content Monitoring and Report Generation, covering what consumers are listening… Continue Reading
Edison Research released its comprehensive “U.S. Top 50 Podcasts” chart for Q3 2022 yesterday, with its top 10 largely stable, albeit with “Dateline NBC” bumping sex-talk podcast “Call Her Daddy” out of the top 10. This list ranks the 50… Continue Reading
A new national survey released this week by Cumulus Media & Westwood One and Toronto-based research firm Signal Hill Insights reveals that podcast listeners have a strong preference for host-read ads — ideally when the host has fun with the… Continue Reading
Almost half (46%) of the U.S. population listens to spoken word audio content daily, according to the latest “Spoken Word Audio Report” released from NPR and Edison Research today. The fourth annual report explores the ways spoken word media consumption… Continue Reading
An upcoming “Spoken Word Audio Report” produced by Edison Research and NPR, which will be released in two weeks, will document that, according to Edison’s sample of “Share of Ear” diarykeepers, podcasts are now Americans’ primary source of personality/talk (as… Continue Reading
According to Edison Research data presented by Cumulus Media exec Pierre Bouvard in his recent “Audioscape 2022” research presentation, among U.S. respondents in the 18-34 age group, of weekly time spent listening to talk/personality audio content, podcasts now receive 60%… Continue Reading
Consulting and research firm Jacobs Media released the results of its “Public Radio Techsurvey 2022” last week at the Public Radio Program Directors (PRPD) Content Conference in New Orleans, with what commercial radio Techsurvey co-sponsor All Access called “a mostly… Continue Reading
New York-based ad monitoring service Media Monitors has released its Q2 report of “Top 200 [U.S.] Podcasts,” “Top Publishers,” and “Top 10 [Podcast] Categories,” with the top five podcasts being “The Joe Rogan Experience” (publisher: Joe Rogan), “Crime Junkie” (audiochuck),… Continue Reading
In his analysis of the latest findings from Edison Research’s quarterly “Share of Ear” study (the full study being available to subscribers only), Cumulus Media and Westwood One Audio Active Group Chief Insights Officer Pierre Bouvard looked at various aspects… Continue Reading