An upcoming “Spoken Word Audio Report” produced by Edison Research and NPR, which will be released in two weeks, will document that, according to Edison’s sample of “Share of Ear” diarykeepers, podcasts are now Americans’ primary source of personality/talk (as… Continue Reading
According to Edison Research data presented by Cumulus Media exec Pierre Bouvard in his recent “Audioscape 2022” research presentation, among U.S. respondents in the 18-34 age group, of weekly time spent listening to talk/personality audio content, podcasts now receive 60%… Continue Reading
Consulting and research firm Jacobs Media released the results of its “Public Radio Techsurvey 2022” last week at the Public Radio Program Directors (PRPD) Content Conference in New Orleans, with what commercial radio Techsurvey co-sponsor All Access called “a mostly… Continue Reading
New York-based ad monitoring service Media Monitors has released its Q2 report of “Top 200 [U.S.] Podcasts,” “Top Publishers,” and “Top 10 [Podcast] Categories,” with the top five podcasts being “The Joe Rogan Experience” (publisher: Joe Rogan), “Crime Junkie” (audiochuck),… Continue Reading
In his analysis of the latest findings from Edison Research’s quarterly “Share of Ear” study (the full study being available to subscribers only), Cumulus Media and Westwood One Audio Active Group Chief Insights Officer Pierre Bouvard looked at various aspects… Continue Reading
Here’s Q2 2022. (See accompanying story for details.): For comparison, here’s Q1 2018: As you can see, AM/FM declined over the period from a 47% share to a 40% share (a 15% decline over the slightly more than four… Continue Reading
In the month of July, according to Nielsen, in the U.S., streaming channels accounted for 34.8% of all views, for the first time edging ahead of cable TV, which had a 34.4% share of viewing. Meanwhile, broadcast TV was trailing… Continue Reading
Using recent data from Podsights, Edison Research, and Nielsen, Westwood One exec Pierre Bouvard has issued a new report making a case for podcast advertisers to spread their ad buys across a greater number of podcasts to increase their campaign… Continue Reading
Podcast listening among Canadians hits a new high for weekly and monthly habits, according to The Infinite Dial 2022 Canada from Edison Research and Triton Digital, 43% percent of Canadians 18+ listen to podcasts monthly, up from 38% in 2021, which RAIN calculates is… Continue Reading
Triton Digital’s Podcast Reports list the Top Podcasts in a particular country or region, as measured by Triton’s Podcast Metrics measurement service. The top ranked podcast overall is Dateline NBC (NBCUniversal News Group) (see illustration below), followed by the CBC’s… Continue Reading
Edison Research and NPR have released the 2022 Smart Audio Report, an annual survey study measuring the growth, impact, and user behaviors of conversational AI audio. This field is generally summarized as “smart speakers,” but the Edison/NPR work includes digital assistants built into phones, TVs, tablets, cars, and appliances. Continue Reading
In its wide-ranging and detailed survey of news consumption around the world, Reuters discovered that podcast usage is growing again in 2022 after what it describes as a “COVID-19 pause.” In its conclusion to the general metrics section, Reuters makes a sober assessment about global news consumption across all media categories. Click for details and graphics. Continue Reading