It is well established that in-car listening is a stronghold for American radio’s reach. A recent edition of Edison Research’s Weekly Insights series puts numbers to the comparative strength of AM/FM in the car, and compares them with out-of-car listening. Click for details and charts. Continue Reading
The latest Triton Digital US Podcast Report shows only three new shows in 100 listed, all three in the bottom twenty. Nine of the top ten podcasts are the same month-over-month. Click through for more stats, including a breakdown of sales representation. Continue Reading
Acast completed an interesting survey of podcasters and listeners to gauge sentiment regarding using ChatGPT in podcasting. The survey is a broad gauge of feeling about using AI in a podcast — podcasters and listeners are clearly of different sentiments, but there is a clear takeaway. Continue Reading
Edison Research has launched an informative series of blog posts in which top podcasts in different topical categories are identified, according to reach. This project skims the top layer of Edison Podcast Metrics, a subscription product. “The Monday after the Academy Awards seems like the perfect time to look at podcasts in some entertainment genres,” Edison observes. Continue Reading
Results of the Podnews Report Card survey have been released, following a first view at Podcast Movement Evolutions. In that entertaining keynote session performed by Podnews editor James Cridland (amusingly interrupted by a faux DAI-inserted commercial), we learned how Podnews-reading podcasters rate distribution apps, directories, and monetization platforms. Click through for results. Continue Reading
In yesterday’s Infinite Dial 2023 report conducted by Edison Research (RAIN coverage HERE) we saw growth stories for online audio generally, and podcasting in particular. Listening to podcasts (and online audio generally) trended upward. At the same time, the monthly CPM ad-cost tracker from AdvertiseCast shows ad rates dropping. Those two trends are not necessarily contradictory. Continue Reading
Audacy and Veritonic have released SoundCreative, a whitepaper summary of research performed last year. The subtitle describes the work’s purpose: “How To Build Winning Audio Ads.” The consumer survey was combined with proprietary content analysis. Continue Reading
Triton’s year-end review could be called hybrid study — it is informed by server-side measurement of Triton’s Podcast Metrics service, and by the Demos+ project, a monthly survey of 12,000 podcast listeners in collaboration with Signal Hill Insights. Click through for demographics, key takeaways, and more. Continue Reading
In the second study released by global podcast company Acast in 10 days, a survey of 600 frequent podcast listeners delivers a welcome finding to marketers: Listeners pay attention to ads, and take action on them. Click through for details and graphics. Continue Reading
Podtrac’s Top Podcast Publishers monthly ranker for January tells a growth story. We learn that the U.S. monthly audience increased for 15 of the top 20 publishers. Also, average monthly audience was up month-over-month and 16% over January 2022. Click through for the results and the RAIN remix, which re-sorts the top publishers by average listeners and downloads per show. Continue Reading
Edison Research, the preeminent consumer survey organization for measuring audio consumption, is announcing two upcoming podcast studies that explore young (Gen Z) and senior (Boomer) listeners. Edison calls them “two major podcast thought leadership studies,” and says they will be released in Q1. Continue Reading
In an annual RAIN holiday tradition, top executives at technology services firm Triton Digital share their predictions for the coming year with RAIN readers: Programmatic buying will dominate By Stephanie Donovan, Global Head of Revenue The growth in programmatic buying… Continue Reading