Edison Research identifies top podcasts by reach, in topical breakdown

Edison Research has launched an informative series of blog posts in which top podcasts in different topical categories are identified, according to reach. This project skims the top layer of Edison Podcast Metrics, a subscription product.

The Monday after the Academy Awards seems like the perfect time to look at podcasts in some entertainment genres,” Edison observes.

In an initial burst of posts, Edison covers the following topical categories:

  • Fiction
  • Music
  • TV & Film
  • Science
  • History
  • Education

Edison takes care to separate its work from the placement of podcasts in certain genres: “Genre is defined as the podcast’s ‘Primary Category’ in Apple Podcasts and is selected by the show’s producer.”

All results are HERE.

Brad Hill