7

Why radio should sell music

Radio has been selling music for a long time. Just not directly. No broadcaster claims it as a primary goal, compared to generating ratings and advertising revenue, but radio’s ability to create a sales story is certainly at the heart of its resistance to the latest music industry call for a performance royalty. No matter where you land on that issue, radio is more valuable to the music business if it can demonstrably generate purchases, and if there are still purchases to generate. Continue Reading

James Cridland’s Future of Radio: DAB-enabled smartphone launches in UK and Australia; and Broadcast Bionics’ object-based editing

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Missives from the launch of the first digital radio smartphone in the UK and Australia. Great video from Broadcast Bionics. Also pieces about Serial, NPR One, NTS, and much more. Continue Reading