RAIN Notes: Thursday, September 28
— Thinking Out Loud (Conde Nast)
— Jobglomerate (The Podglomerate)
— Punchy (Brandy Jingles)
Author: Brad Hill
AdLarge partners with Barometer for AI analysis of podcast content and brand suitability
AdLarge announces a new partnership with AI-powered brand suitability and contextual targeting company Barometer. The mission is to provide brand suitability and safety guidelines across the AdLarge Podcast portfolio. Barometer has built an AI engine to analyze podcast content and… Continue Reading
Podchaser (Acast) launches AI Predictive Demographics, seeking to enhance audio targeting
Acast subsidiary and podcast discovery resource Podchaser has launched an AI-driven feature designed to enhance podcast audience targeting based on episode language. The distinguishing feature is the use of AI, as opposed to first-party demographic data, to analyze the language spoken within a podcast to predict the age and gender of its likely audience. Click for details. Continue Reading
Triton Digital Canada Podcast Ranker (August); 3 new entries; 1 new top-10
Triton Digital released its Canada Podcast Ranker for August, listing the top 100 shows operated by Triton client networks. It shows one new entry in the top 10: 48 Hours (Paramount), entering the list at #10. Interestingly, for the Canada report Triton observes English and French language podcasts, and breaks out the top-3 mini-ranking of both. Click for more and a link to the interactive report. Continue Reading
Spotify gets more social with “Jam” group playlisting
Spotify is raising its social media game with the launch of a new collaborative function called Jam. It’s a group-playlisting feature that builds on the previously released Collaborative Playlist by putting the social activity in realtime, and giving it a phone-touching in-person aspect. Unlike many cautiously incremental launches, Jam is available globally now. Premium users start Jams, then any user can join. Continue Reading
Google to end Google Podcasts; commits to YouTube Music for “increasing investment in the podcast experience”
“We want to make sure we get this right.” —Google YouTube team. Google will discontinue the Google Podcasts app, and move its central podcast offering to YouTube Music in 2024. In choosing YouTube Music as the home base for podcasting, YouTube is emulating Spotify’s hybrid music/talk content model. Continue Reading
AM/FM promotion of podcasts? Cumulus study shows it works
Cumulus Media has published survey results showing that AM/FM promotes podcasts effectively. Three main takeaways are derived from nearly a dozen data-packed slides, documenting the results of the recently conducted Cumulus Podcast Network Promotion Study. Click for takeaways. Continue Reading
RAIN Notes: Tuesday, September 26
— Tuning In (TuneIn)
— Scroller Derby (TikTok)
— Driving Forward (SXM Media / Studio Resonate)
Spotify launches AI podcast translations; potential for instant global reach
Spotify is piloting an AI tool which translates any podcast into alternate languages, called Voice Translation for Podcasts. The translation is one part. Perhaps more startling is the AI technology which also synthesizes a voice sounding identical to the original. Click for more. Continue Reading
Edison Research releases Top 25 Podcasts in the UK
Edison Research released its survey-generated list of Top 25 Podcasts In The UK. As with the company’s other rankers, this one is calculated from conversations with podcast listeners, not by counting downloads. Americans will recognize the #1 show. We compare the UK top 25 with the U.S. top 25. Continue Reading
Four companies combine to launch Podcast Radio in the U.S.
Podcast Radio, the UK-based non-interactive all-podcast radio outlet, Has announced a major expansion into the U.S. radio market. Four companies worked together to make this initiative a reality. Continue Reading
Three brands dominate again in monthly podcast ad spend (Magellan AI, August ranker)
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in August, we see a lot of repetition from the previous two months. Seven of the top 15 in the previous month of July landed on the July list again. Click for RAIN’s tracking. Continue Reading