RAIN Notes: Wednesday, August 2
— Audience Intel (Signal Hill Insights)
— Amplification (Quill)
— New Phase (Pat Paxton)
Author: Brad Hill
Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramount
Audio intelligence firm Veritonic conducted a survey of over 1,000 brand marketers to gain visibility of their concerns when formulating, executing, and upward-reporting their media mix. Interestingly, the results reveal a degree of uncertainty about media mix effectiveness, and difficulty reporting upward to senior management. Click for key takeaways. Continue Reading
New podcast launches decline to new low in July
We see a continuing trend developing in the monthly podcast metrics published by Listen Notes. (See the data HERE.) As was the case last month July’s new podcast launches dropped, to 9,564 new shows from the previous month (13,655), showing the lowest new-show production in a year. Click for more info and graphs. Continue Reading
Podcast ad rates continue to dip in July (Libsyn/AdvertiseCast)
The average cost per thousand (CPM) for podcast ads moved downward in July, across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.23, lowering from the June average of $23.06. Click through for the long trend chart. Continue Reading
Agency giant Dentsu study: Audio ads drive attention better than other platforms
Leading ad agency dentsu partnered with Amazon Ads, Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media to measure consumer attention in audio advertising. The takeaway headline is that audio advertising drives “significant attention” compared to other ad platforms. Click for details and context. Continue Reading
RAIN Notes: Tuesday, August 1
Songtradr’s Pretzel music service partners with Twitch to soundtrack games
Music licensing service Songtradr has made a deal with streaming game platforms Twitch, bringing in-game licensed music to players. Songtradr offers a catalog of 80,000 pre-cleared songs for use in various social media platforms and digital advertising.
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Most on-air radio pros expect AI job destruction (Jacobs Media)
In today’s edition of Fred Jacobs daily column (HERE), we learn a research metric which conveys the apprehension of on-air radio professionals facing the advancing wave of synthetic voices driven by AI. Continue Reading
RAIN Notes: Friday, July 28
AM/FM radio thrives in the car … but podcasting? Not so much. (Edison Research)
Edison Research harvests some interesting data from the company’s ongoing Share of Ear research in the U.S. In the company’s current blog post, we learn that podcast listening does not fare well in the car, where AM/FM listening thrives. Below is a key graphic, showing that podcast consumers do not take their pod listening out of work and home environments into the car. Click for details, a graphic, and possible reasons. Continue Reading
RAIN Notes: Thursday, July 27
Because they’re fun: Nearly half of 6-12 kids have listened to podcasts (new research)
From Edison Research comes the Kids Podcast Listener Report, a new survey project unveiled today. We learn that podcasting has meaningful reach into the 6-12 crowd, that engagement is impressive, which categories are most popular, and more. Continue Reading