Frequency partners with Barometer for contextual targeting of podcast ads

Workflow automation and audio ad management provider Frequency is partnering with Barometer, a specialist in brand suitability and contextual targeting solutions for podcasting. The key to this arrangement is combining Barometer’s Brand Suitability and Contextual Targeting to Frequency’s Audio Ad Management Platform. The companies promise that this solution gives advertisers “enhanced capabilities for curating the ideal context to reach listeners.” Click for details. Continue Reading

Podcast listeners: Scaled and upscaled (Cumulus Media / Westwood One)

“The state of podcasts” — that’s the title of the newest Audioscape study from Cumulus Media. In it, we learn that podcast audience growth is “on a tear,” and podcast audience demographics are favorable to advertisers. We learn about podcast listening hot spots in the U.S., view a timeline of advertiser perceptions of podcasts, and much more. Click through for a review with graphs and download links for the deck and video. Continue Reading

Simplecast and AdsWizz get tighter in launch of the SimpleCast Professional Tier

Top-tier podcast ad company AdsWizz is announcing that hosting platform Simplecast is now “officially part of the AdsWizz family.” That’s acquisition language, but both companies are acquired subsidiaries of audio giant SiriusXM, so this appears to be an internal tie-up of the two technologies. Click for more. Continue Reading