Podcast Movement 2024 launches with advice, inspiration, and celebrity keynotes

The annual four-day Podcast Movement conference lifted off on Tuesday with an ambitious program of over 60 presentations, panel discussions, and interviews. Alongside those knowledge sessions, many featuring well-recognized podcast personalities, a vibrant exhibitor space held elaborate booths and mini-meeting spaces. Three keynote presentations opened the event in distinct ways. Continue Reading

New UMG / Meta apact allows use of music across 6 social platforms

In a noisy announcement that can be celebrated by musicians, many social media users, a major label, and a major internet company, Universal Music Group and Meta have reached a new licensing agreement. The thrust is that social media users across Meta’s immense social platform reach will be able to use UMG-published music without repercussion to them, or to Meta. The agreement builds on an earlier (2017) accord.
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Podcast ads beat other channels in back-to-school and holiday periods (Veritonic)

In its latest study of podcast advertising effectiveness, audio measurement company Veritonic compared the efficacy of podcasting with TikTok, Facebook, and Instagram. “Podcast ads are winning,” is the conclusion. The result derives from a July survey of consumers who listen to multiple podcasts per month. Click for findings, a graph, and link to the study release. Continue Reading