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Editor’s Notebook: Google’s hasty freemium play

by Brad Hill
Yesterday Google announced it was introducing a free-listening, Internet radio-style component to its Google Play service. The announceement was widely viewed as counter-Apple positioning. But Apple has freemium too. Both companies, the owners of mobile computing, are playing the same game with the same pieces. Continue Reading

Total Audio Audience: The Need for Unified Measurement

by Brad Hill
The audio industry lacks a total audience ratings solution which unifies the measurement of listening across consumer platforms like FM, simulcasting, pureplay streaming, and podcasting. Advertisers want to understand and reach their target audiences, regardless of platform. We surveyed industry leaders for their sentiments and predictions. Continue Reading