audioBoom launches Listen-In Campaign to raise funds for hearing impaired

audioBoom is contributing to “Better Hearing Month” (May) by launching the Listen-In Campaign in collaboration with the Starkey Hearing Foundation. Starkey provides hearing aids and healthcare to people with hearing impairment in 100 countries. The podcast company has enlisted at least 16 podcasts it represents to participate in the fundraising.  Continue Reading

iHeartRadio to be default live music provider for Alexa children’s products

We know from The Smart Audio Report conducted by Edison Research and NPR, that smart speakers have a special (and perhaps unpredicted) appeal to kids, and therefore to parents who are bringing Alexa devices into their homes. research summary. iHeartRadio is leaping into that space with an announcement today that it will be the default provider of live music content for the newly launched Echo Dot Kids Edition, and the FreeTime Unlimited skill in Alexa. Continue Reading

Google: Audio should be a “first-class citizen”

Picking up from yesterday’s Part 1 of the conversation between Pacific Media’s Steve Pratt and Google’s Podcasts Product Manager Zack Reneau-Wedeen, today’s installment in the five-part series has Reneau-Wedeen evangelizing audio and planning its rise in Google information ecosystem. “There’s no good reason why audio isn’t a first-class citizen,” he said. Continue Reading

Google lays out basics of long-awaited podcast strategy, seeks to double existing audience

Google intends to double the podcast audience in a couple of years, and correct what it sees as an imbalance in Android’s share of delivery compared to iPhones. Some of Google’s podcast discovery and listening strategy is already implemented, and it shines a meaningful light on Google’s potential power to come from way behind Apple’s 13-year advantage in delivering podcasts to its iTunes and Podcasts app audiences. Continue Reading