RAIN Notes: Monday, November 15
Jottings of Note
— On Top Down Under (ARN)
— Can Do (Audacy/Cadence13)
— The How (Corey Marie Green and NPR)
Author: Brad Hill
AccuRadio launches One Song Radio, making a Dallas bar happy
In response to the viral news story of a Dallas bar’s note on its jukebox that Mariah Carey’s hit song “All I Want for Christmas is You” is not to be played until December 1st — and then only once per evening — AccuRadio, as a public service, has launched a new channel called “One Song Radio: All I Want for Christmas is You,” featuring only the popular Carey/Afanasleff composition as performed by dozens of artists. Click for info. Continue Reading
Spotify acquires Findaway for acceleration of audiobook involvement
On the same day that Edison Research and NPR released The Spoken Word Audio Report for 2021 (RAIN coverage HERE), Spotify announced its acquisition of Findaway, the audiobook facilitator and distributor. Finances of the deal are undisclosed, and might not represent the potential long-term impact of the acquisition to Spotify and to spoken word listening. Continue Reading
Spoken-word listening rapidly growing; music and AM/FM erode (Spoken Word Audio Report)
The 2021 edition of the annual Spoken Word Audio Report, a comprehensive survey study fielded by Edison Research with support from NPR, is out. Key findings include how all kinds of spoken word audio listening (podcasting, audiobooks, AM/FM talk radio) is quickly growing, and largely eating into AM/FM talk radio. Click through for many in-depth details, graphics, and the download link for full results and videos. Continue Reading
Audience up, downloads mixed (Podtrac) and RAIN Remix of October ranker
In the October Top Podcast Publishers list from Podtrac, U.S. Unique Monthly Audiences increased or was flat for 19 of the Top 20 publishers in October over September. In the RAIN Remix we re-sort the ranker on an average per-show basis within each network. Click to the see info graphics. Continue Reading
Audioboom launches SHOWCASE podcast ad marketplace
Global podcast network Audioboom has created a self-serve global marketplace which joins podcasters and advertisers. The company says that SHOWCASE represents over 250-million podcast impressions per month for ad buyers. Audioboom’s Ad Rip, arguably the cleverest piece of ad tech this year, is included. Audioboom now has two basic campaign approaches for podcast advertisers. Click for detail. Continue Reading
More podcast listeners and more listening: Canadian Podcast Listener Report (Signal Hill)
Data is starting to emerge from the 2021 edition of the Canadian Podcast Listener Report produced by Signal Hill Insights with support from TPX. Signal Hill president Jeff Vidler has posted what he calls “early observations” from the 5th annual study which was fielded in October. Click through for the details.
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RAIN Notes: Wednesday, November 10
Jottings of Note
— Tips for Both Sides (Libsyn)
— Laughing It Up (Audible)
— Yay or Nay (Spotify)
Podtrac Top Podcasts October: One new show in a sea of sameness
In Podtrac’s newly released October edition of its Top Podcasts ranker, we see extreme stability in the list. Click through for RAIN’s 4-month comparative analysis. Continue Reading
New Hampshire Public Radio piles its podcasts into Stitcher for exclusive deal
New Hampshire Public Radio (NHPR) has made an exclusive national marketing agreement with Stitcher, a subsidiary of Sirius XM, in which SXM Media will represent ad sales for NHPR’s original podcasts. Continue Reading
Acast reports financials and new business deals for Q3
Publicly traded podcast empire Acast reported Q3 earnings this week, and the results show uplift for a growing company striving for net profitability. Click through for financial details and new business deals. Continue Reading
iHeartMedia podcast biz +184% in Q3 as “cohorts” replace one-to-one marketing.
In the third quarter, iHeartMedia’s podcast revenue gained 184% compared to the same quarter last year. That according to Chairman/CEO Bob Pittman during the Q3 earnings call. Much talk of Podtrac status, success metrics, and post-cookie revenue generation. Continue Reading