Don’t be fooled by the word “checklist” in the IAB’s packed, 25-page Podcast Buyer-Seller Checklist. It is a textbook-level account of how to buy and sell podcast marketing. Click for some details, and a download link. Continue Reading
In a public memo to its Artificial Intelligence customers, Google Cloud promises to take responsibility for legal challenges arising from using Duet AI, one of the company’s AI engines. The memo was posted by two Google Cloud executives. Read for a deeper explanation. Continue Reading
— Corpus Electrica (Manoush Zomorodi)
— The Apple Influence (Ross Adams)
— Transition (Eric John)
The Recording Industry Association of America (RIAA) has identified voice-cloning services as threats to musicians’ intellectual property, and reported Voicify particularly to the U.S. government. Voicify.ai was the only service called out by name, though it certainly is not the only service in the game. The RIAA makes two specific complaints. Continue Reading
Podchaser, an Acast company, is releasing a new ad verification layer to its tech stack. Called Airchecks, and honoring the radio heritage of that term, the product leverages AI to analyze keywords and patterns in podcast waveforms. Two main goals propel this venture. Continue Reading
Podcasters who distribute on Spotify (the dominant podcast delivery system by far) are recipients of a substantial upgrade of tools for managing the Spotify portion of their businesses. The just-announced upgrade is in three parts, emphasizing presence, insights, and monetization. Click for details and screenshots. Continue Reading
In the Top Podcast Publishers ranking in September from Podtrac, we are told that podcast downloads and play decreased in September. Meanwhile iHeartPodcasts, Wondery, and NPR repeated month-over-month to take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading
AI and machine learning company Sonant, and audio demographic analytics firm Podder, have partnered to create better audience insights for audio advertisers In a joint announcement, the two companies describe three main benefits. Continue Reading
Will Ferrell’s podcast network, Big Money Players, is working with iHeartMedia to create a multi-platform comedy creators program and multimedia comedy show. The talent incubator part of this will roll out at Ferrell’s discretion, highlighting his personally selected comedians. Those individuals will join the BMP network and be showcased across the iHeartMedia ecosystem. Continue Reading
Looking at the monthly and yearly podcast creation statistics at Listen Notes [HERE], we observe that new podcasts have been started this year at the lowest rate since 2018. In a larger view, Listen Notes is reporting 3,195,616 active podcasts in the world, with nearly 178-million episodes. That means there are nearly twice as many podcast episodes as music tracks in Spotify. Continue Reading
In its most recent Latino Podcast Listener Report from Edison Research, this segment of podcast listenership is portrayed as racing into podcast engagement, and highly receptive to advertising. As a national group, Latinos wield impressive purchasing power. Edison puts a number on that: $2.8-trillion, and dramatically computes that overall purchasing budget as greater than the GDP of the UK or India. Click for much more info, and a link to the presentation slides.
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