Magellan intros “similar shows” dashboard for intelligently expanding ad campaigns

Magellan AI has unleashed a dashboard feature which is not distinctly named, but functions to reveal podcasts with similar audiences. This is mainly for advertisers who wish to extend a successful campaign. It is self-serve, both for exploration by advertisers, and for connecting directly with podcast owners. Continue Reading

Digital distribution companies criticize the UMG/Deezer royalty breakthrough

The new royalty attribution method recently deployed by Universal Music Group and streaming music platform Deezer seeks to make royalty calculation more fair. But the change is not universally applauded. Two digital distribution companies Believe and TuneCore, whose customers are mainly indie musicians, calls the system “reverse Robin Hood.” Continue Reading

Top ten popular podcasts consumed in affluent households (Edison Research)

In an interesting data slice, Edison Research has published a top-10 list of podcasts that index highest in households whose incomes exceed $100k. Among the audio data gathering ecosystem Edison is uniquely able to create such a list, via its thorough survey work in which 40,000 podcast listeners are interviewed in detail. Click for the graphic result. Continue Reading