Top ten popular podcasts consumed in affluent households (Edison Research)

In an interesting data slice, Edison Research has published a top-10 list of podcasts that index highest in households whose incomes exceed $100k.

Among the audio data gathering ecosystem Edison is uniquely able to create such a list, via its thorough survey work in which 40,000 podcast listeners are interviewed in detail. This creates two advantages. First, every podcast in the world is potentially recognized in the outcome. Second, all kinds of questions can be asked in the survey, yielding interesting slices of knowledge.

Here is the result:

Edison says that each podcast in this list has “well over half of their listeners in households with more than $100,000 annual income.


Brad Hill