Daryl Battaglia is SVP, Market Development & Strategy, at Triton Digital. This lunch conversation is all about podcast measurement, arguably the most important topic on the business side of podcasting. Daryl discusses current trends and a new audience measurement product soon to be released by Triton. Continue Reading
Veritonic is announcing today the launch of its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device. It is presented as a key component of Veritonic’s audio research and analytics platform, and the intent is to help advertisers better understand the impact of their audio creative, gain actionable insights, and improve ROI. Continue Reading
Triton Digital is announcing that India/US radio company Mirchi has signed with the global tech giant to power Mirchi’s audio streaming and podcasting strategy. The deal has Triton providing its new client with a suite of advertising, measurement, and podcasting technologies. Content delivery, audience measurement, and monetization are all part of it. Continue Reading
In the Q1 earnings report for Cumulus Media, overall revenue increased 15% year-over-year, representing the fifth consecutive revenue gain. In that broad picture, local spot revenue, the traditional radio revenue metric, increased 13%, and digital revenue grew 18%. Naturally, digital revenue received a lot of attention during the call. Click for details and quotes. Continue Reading
Ben Calhoun, formerly editor of pioneering public radio show This American Life and Serial Productions, has taken the role of Executive Editor of The New York Times’ “The Daily”, one of most successful podcasts in the world and the #1-ranked American show by Podtrac. Calhoun will manage the 50-person editorial and production team at the morning news show. Continue Reading
Anchor co-founder and Spotify’s Head of Talk, Michael Mignano, has announced that he is leaving the audio giant for a new career phase. He announced the decision on Twitter after some leakage of the news. He hints at what’s next. Continue Reading
Facebook is exiting the podcast space which the company was barely in. No shut-off date is publicly assigned to Facebook’s various rudimentary explorations of structured audio. We reviewed Facebook podcasts, twice, and mostly savaged it. Click for details. Continue Reading
New podcast creation dropped to a 2022 low point, according to Listen Notes, which produces a monthly report of podcast production. The month of April saw 8,410 new shows launched, down from 16,246 in March. There has been a steady downward trend in 2022 to date. Click for more numbers. Continue Reading
AdvertiseCast, a subsidiary of podcast host/tech company Libsyn, released the April edition of its monthly CPM tracker, continuing a trendline of how much advertisers pay to market in podcasts of different audience sizes. The average CPM for a 60-second spot across all measured podcasts rose by 1.5%. Click through for details. Continue Reading
iHeartMedia today announces that Sarah van Mosel, formerly CRO of Stitcher, will lead the company’s new iHeart Audience Network (“iAN”), an highly scaled audio inventory and audience targeting environment that spans podcasting (iHeartPodcast Network), streaming audio (iHeartRadio), and the vast reach of the largest commercial radio group in the U.S. Continue Reading