Katz Digital announces four promotions

Katz Media, a national media sales organization, announced several personnel updates to its digital arm. “The interest and demand for audio solutions is growing, and we are evolving our offerings, structure and dedicating more resources to support Katz’s overall mission to increase revenue on behalf of our partners,” CEO Mark Gray said. Continue Reading

BBC study explores the power of branded podcasts

Several studies have explored the power of podcasts to forge personal connections with listeners, and a new investigation takes a closer look at how that applies to branded podcasts. BBC StoryWorks, the branded content division of the BBC Global News, commissioned a study by Neuro-Insight researchers into the power of sponsored shows to connect with listeners and achieve business goals. Continue Reading