Sonos, the wireless speaker company, is setting its sights on an initial public offering of $105 million. The company filed paperwork this spring in order to pursue an IPO, although no date has been set at this time. When the offering happens, though, Sonos will make 5.55 million shares available at a price range between $17 and $19 per share. Continue Reading
The Music Modernization Act, a move to overhaul several federal laws for music licensing, has been making slow and steady progress through Congressional committees. Now, some proposed changes have fractured the near-universal support the Act initially commanded from songwriters, streaming companies, and other industry groups. Continue Reading
Acast has released another round of data about podcast listeners and advertising. The Acast Audio Intelligence Report reviews spending habits for podcast listeners in the U.S. and UK. The two markets showed marked similarities in both demographic details and in reactions to podcast ads. Continue Reading
AdsWizz has launched a Podcast Platform Partnership Program that will offer participants tools for rapidly increasing revenue growth and reducing expenses with their podcasting efforts. The digital audio advertising specialist’s suite of monetization services include ad insertion, ad targeting with its AudioServe, and ad buying with its AudioMax supply-side provider. Continue Reading
As podcasting grows in popularity and audience size, more platforms are emerging to aid with discovery. Wilson is a discovery tool inspired by both magazines and Longreads, a curated website for longform articles. Continue Reading
Spotify has entered a partnership with Festicket, a platform for book music festival travel. Users can connect their Spotify accounts to Festicket for the Festival Finder tool. Continue Reading
Nielsen has released a new report, the Marketer’s Guide to Podcasting, investigating purchase habits among podcast listeners. Overall, the top product purchase annually for podcast fans is snacks, commanding $10.8 billion. Pet food, paper products, cheese, and bread & baked goods were the other top categories. Continue Reading
EmpireStreaming has unveiled Podium, its full-service podcast CMS. The tool allows podcasters of any size to create revenue streams thanks to EmpireStreaming’s partnerships with ad insertion companies such as AdsWizz. Continue Reading
(Not entirely safe for work): Podcasts. They’re like… opinions, everyone has one! Kitty’s starting her own with her best friend Pam. pic.twitter.com/aD44QtJzCv — The Weekly (@theweeklytv) July 12, 2018
Steve Pratt of Pacific Content discusses lessons that the podcast industry can glean from Ryan Holiday’s book “Trust Me, I’m Lying.” Guest columnist Steve Pratt is co-owner and Partner of Pacific Content, which creates original podcasts for brands including Slack, Mozilla, and Dell. This article originally appeared on the Pacific Content blog. Continue Reading
Sentire Media has launched its own podcast network. The Sentire Media Network offers production, marketing, sales, and audience development services for shows. The show line-up for summer 2018 includes twenty shows across the topics of sports, food and beverage, and lifestyle. Continue Reading
Wondery has added a daily podcast to its roster. Business Wars Daily is a new show from David Brown, a veteran broadcaster who also hosts Business Wars and previously hosted Marketplace. Continue Reading