Triton Digital integrates MediaMath DSP with a2x exchange

Triton Digital announced that its programmatic audio ad exchange a2x is now integrated with MediaMath’s omni-channel demand-side platform. MediaMath is a programmatic marketing company, and its DSP launched in 2007. The deal will allow MediaMath’s advertisers to add online audio from broadcasters and streaming music services to their programmatic, omni-channel buys. Continue Reading

Spotlight on China: How long will Tencent stay in control?

China is in position to be the next center of international music deals, according to a profile in the Financial Times (paywall). The publication cited data from iResearch claiming that China could see its paid online music market grow 59% this year, reaching about 3 billion renminbi ($455 million). Tencent was responsible for 78% of the Chinese market in 2016, and that dominance has allowed the conglomerate to secure licensing and copyright deals with several of the larger western music businesses. Continue Reading