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YouTube tweaks programs for direct support of creators: Paid channels out, sponsorship in

YouTube has adjusted its approach for how content creators can get paid by their fans. Last week, the video platform announced that it is ending its paid channels initiative, a program that allowed channel owners to directly sell access to their videos to individual subscribers. In its place, YouTube is broadening its sponsorship model. Continue Reading

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Nordic countries report heavy music streaming use, favoring YouTube and Spotify

Europe’s Nordic region continues to be a standard-setter for digital music adoption. The Polaris Nordic Digital Music Survey 2017 surveyed residents in Norway, Sweden, Finland, and Denmark about their listening habits. It found that 80% of all inhabitants between the ages of 12 and 65 used at least one streaming service in the past year. Continue Reading

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NYT musical geography project shows artist popularity across the country

The New York Times has published a data visualization comparing the popularity of top artists across the U.S. The publication used a cross-section of Billboard’s Top 100 artists and YouTube viewing data to create heat maps of where those performers are listened to the most (and the least). The artist maps offer insight into where and how some newer big acts got their surge to the top, who is keeping the familiar names atop the charts, and which regions have the most die-hard fan support for local heroes. And yes, there are some interesting surprises. Continue Reading

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YouTube Red and Google Play Music to combine, but details are scarce

YouTube Head of Music Lyor Cohen said that Google Music Play and YouTube Red will be combined into a single property. Cohen confirmed the eventual merger during a session at the New Music Seminar event in New York. He said the move would help educate consumers and increase the company’s subscriber numbers. Continue Reading

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UK teens trend toward YouTube, social music, and free listening

UK teens are heavy music consumers on digital and streaming platforms. BPI and the ERA commissioned a study from MIDiA Research about the music habits of Generation Z, which includes millennials up to age 19. The report noted trends about their musical platforms of choice as well as other online behaviors. Continue Reading

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Gen-Z: The YouTube generation that can’t live without it

A new survey from AdWeek measures youth attachment to YouTube in a more dramatic light: 50% of Gen-Z respondents (from a survey field of 1,500) said they “could not live without” YouTube. Nearly all respondents (95%) use YouTube to some extent. Gen-Z’ers are just starting to emerge into the adult marketplace, unfamiliar with non-digital life and paying for daily media content. Continue Reading