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Gen-Z: The YouTube generation that can’t live without it

A new survey from AdWeek measures youth attachment to YouTube in a more dramatic light: 50% of Gen-Z respondents (from a survey field of 1,500) said they “could not live without” YouTube. Nearly all respondents (95%) use YouTube to some extent. Gen-Z’ers are just starting to emerge into the adult marketplace, unfamiliar with non-digital life and paying for daily media content. Continue Reading

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Warner inks YouTube deal despite “difficult circumstances”

Warner Music Group has signed a global licensing deal with YouTube, but the major label still reportedly expressed reservations about working with the video platform. CEO Steve Cooper has reportedly shared an internal memo with WMG that said the YouTube deal was signed “under very difficult circumstances.” Continue Reading