YouTube ads made more than $4 billion in Q1 2020
Alphabet has released its first-quarter results, including figures and stats for YouTube. YouTube ads generated $4.04 billion in revenue. Continue Reading
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TikTok gets ‘short-term’ major label deals, while YouTube reportedly plans a competitor
Short-form video has been a huge focus for Internet and media culture, and the field could be seeing some shifts. First, TikTok is moving to make its massively popular platform more in line with the major labels. Second, YouTube isn’t going to cede its video crown to the newer rival just yet. Continue Reading
YouTube at 15: $3 billion paid to the music biz
Susan Wojcicki wrote a blog post to mark YouTube’s fifteen’s birthday. The video platform was registered as a website on February 14, 2005, and the current YouTube CEO shared a few figures in her post looking forward to the company’s next goals. Continue Reading
YouTube 2019 results: $15 billion in ad revenue and 20 million subscribers
Alphabet released its fourth-quarter and full-year earnings, with an unusual amount of detail disclosed about YouTube. In the past periods, YouTube details have been bundled in with Google results, but the tech giant’s leadership has opted to provide specifics about the video platform this time. Continue Reading
Ten streaming services hit with licensing lawsuit from Pro Music Rights
One of the more recent streaming service lawsuits is expanding its reach. In November, Sosa Entertainment and Pro Music Rights filed a suit against Spotify. Pro Music Rights has filed additional lawsuits against ten more streaming services. Continue Reading
Quick Hits: Podcasts on video and as business tools, plus streaming clickbait
Brief news items and worthy reads from around the web: Video helped the podcast star. Case study of podcasts driving subscriptions. The clickbait mindset in music creation. Continue Reading
YouTube limits rightsholder monetization on select Content ID manual claims
YouTube is making a change to its Content ID system that may lead to a spike in the number of blocked videos. In a blog post, the video platform announced that it would no longer let rightsholders use its manual claiming tool for monetizing “creator videos with very short or unintentional uses of music.” Continue Reading
Queen’s Bohemian Rhapsody breaks 1 billion views on YouTube
YouTube may seem to be dominated by the new and the young, but there’s a place for the catalog to shine on the video platform too. Queen’s Bohemian Rhapsody is the first music video released before the 1990s to surpass 1 billion views on YouTube. Continue Reading
YouTube now requires timestamps in Content ID manual claims
YouTube is making some adjustments to its Content ID platform. The new changes are related to manual claims in the system for copyrighted audio. While they may make things clearer for people making content for YouTube, copyright holders will have an additional step to take. Continue Reading
Report: Music content most average views per video on YouTube
Search engine Pex has released internal data from its active monitoring of YouTube, an assessment of trends in video uploads and content. Pex’s figures found that YouTube’s upload volume may be even greater than what the company reports, finding that more than 621 hours of content were uploaded every minute in 2018. Continue Reading
YouTube Music and YouTube Premium get broader European rollout
YouTube has rolled out some of its music services to several European markets. YouTube Premium and YouTube Music are now listed as available in six new nations, with a seventh likely on the way. Continue Reading
YouTube promotes within the music publishing department
YouTube has promoted Carletta Higginson to director, global head of music publishing. Higginson has been under the Google umbrella for five years, most recently as director, music publishing in North America for YouTube and Google Play Music. Continue Reading